Although most of the advice given to aspiring coaches is true for some people, it’s usually based on an individual’s experiences—they tried something and it worked, but often it was a fluke, yet now it’s out there paraded as a fact that is expected to work for everyone.
Looking at all that misinformation spread over and over again was disturbing, annoying, and frustrating for myself as I was creating a company—Evercoach—to help people become better coaches. Evercoach creates tremendous value for coaches, but these coaches, once trained, go out into the world and get terrible advice on how to build their coaching business—advice that has no basis in facts.
So, we decided to write The Business of Coaching to help fix this problem.
In The Business of Coaching we give you an honest opinion on what is really important and critical to building a business that is powerful, sustainable, and long-term. The ideas and strategies in this book have been learned, evaluated, and tested for over a decade in different ways, across different companies, and for different coaches.
This book is designed to give you the tools that could skyrocket your coaching career. But here is the caveat: Given enough time, everything in this book can work for anyone. What you need to do is find that ONE thing that’ll work for you and deliver results today.
What we really hope you get out of this book is the ability to:
• Understand and overcome assumptions in the coaching business
• Communicate in a way that makes your clients listen
• Understand the subtleties of business management
• Craft products that are exciting
• Compound your business growth
We are giving you the tools and letting you experiment with what works for you in your unique circumstances. You get to decide your best experience.
This book is not a bible. That’s the problem with most business books—people take it and follow it religiously. No book is absolute. Humans are different, our experiences are different, and so the results you get will be atypical. Your outcomes will be based on the effort and knowledge you put in and the industry you operate in.
This book is meant to level the playing field and give you all of the insights and strategies that you will need to create a thriving coaching business. How it will manifest for you will depend on the effort you put in it and the depth of your understanding. Some of it might be confusing—there is a lot of information after all. But pick that one thing that works really well for you, and you’ve got yourself a winner.
On a final note, here’s how we suggest you read this book. This is not meant to be read from any page - you’ll skip important ideas and it’ll stop making sense. It’s important to read The Business of Coaching sequentially—following the concepts as they evolve alongside a coach’s journey.
Happy reading!
Reviews (24)
Love it! Love it! Love it!
I not only recommend this book but I recommend everything and anything from Ajit & Neeta!! I’ve been following these amazing humans for a while now... Every book they have written from G.R.I.T, Live Big, all the way to The Book of Coaching: For Extraordinary Coaches are great literature not only for its content but because they are put together with love and passion.
Valuable tips for any coaching business. Excellent resource for future reference.
There's no doubt why Ajit is successful! His honesty and vulnerability endear him to millions of readers and upcoming coaches. This book provides tips and encouragements on overcoming the fears associated with starting your coaching business. It's not a one time read but a keep sake for future reference as you develop your coaching niche and launch your business.
Practical and Passionate
This was an easy read with many great tips for any sales business. Both reasoning and implementation were addressed in detail for every step. This book takes you through a process, starting with mythical mindset and ending with growth mindset to achievable actions. I loved that my journey should stretch me, not stress me which is exactly where I want to be.
Everything in one!!!
It was everything I needed to become and start a coaching busy. This is a great stumbled upon book.!!! I recommend this book for anyone that's lost in the coaching idea and hesitancy of starting. It should be valued at a higher amount. Thank you, thank you!!!
great book
hands down aproach to coaching
Considering being a coach
This is something I’m considering for the past couple of months, I came across this book and wanted to see what it may have. It’s definitely an easy read with details on what can be expected if you plan on coaching. It’s for sure the basics, but it was what I was looking for.
Just amazing
Amazing book... it not a normal boom giving advices or information. It’s a real life story could face any one in the business.
Easy read and useful conversation, but not much new, here.
Easy read and useful conversation but rather superficial and not much new here. Would have benefited from exploring topics a little deeper.
Loved it
Perfect for what I needed at my my level and enough actionable tools and a roadmap. Good coaching questions to reflect on.
Extraordinario libro para nuevos coaches
Me ha gustado mucho la claridad del libro y salgo con herramientas claras para llevar mi negocio a un siguiente nivel
Love it! Love it! Love it!
I not only recommend this book but I recommend everything and anything from Ajit & Neeta!! I’ve been following these amazing humans for a while now... Every book they have written from G.R.I.T, Live Big, all the way to The Book of Coaching: For Extraordinary Coaches are great literature not only for its content but because they are put together with love and passion.
Valuable tips for any coaching business. Excellent resource for future reference.
There's no doubt why Ajit is successful! His honesty and vulnerability endear him to millions of readers and upcoming coaches. This book provides tips and encouragements on overcoming the fears associated with starting your coaching business. It's not a one time read but a keep sake for future reference as you develop your coaching niche and launch your business.
Practical and Passionate
This was an easy read with many great tips for any sales business. Both reasoning and implementation were addressed in detail for every step. This book takes you through a process, starting with mythical mindset and ending with growth mindset to achievable actions. I loved that my journey should stretch me, not stress me which is exactly where I want to be.
Everything in one!!!
It was everything I needed to become and start a coaching busy. This is a great stumbled upon book.!!! I recommend this book for anyone that's lost in the coaching idea and hesitancy of starting. It should be valued at a higher amount. Thank you, thank you!!!
great book
hands down aproach to coaching
Considering being a coach
This is something I’m considering for the past couple of months, I came across this book and wanted to see what it may have. It’s definitely an easy read with details on what can be expected if you plan on coaching. It’s for sure the basics, but it was what I was looking for.
Just amazing
Amazing book... it not a normal boom giving advices or information. It’s a real life story could face any one in the business.
Easy read and useful conversation, but not much new, here.
Easy read and useful conversation but rather superficial and not much new here. Would have benefited from exploring topics a little deeper.
Loved it
Perfect for what I needed at my my level and enough actionable tools and a roadmap. Good coaching questions to reflect on.
Extraordinario libro para nuevos coaches
Me ha gustado mucho la claridad del libro y salgo con herramientas claras para llevar mi negocio a un siguiente nivel
Cluttered and Scattered
I loved "live big", but this one as well as the book of coaching were a disappointment for me. Scattered and cluttered ideas with exercises that do not really help and offer no practical value. Many of the points are not thoroughly or practically explained and need more study to be fully understood by watching online videos and training. There's no clear method to follow. As a consultant or a coach that is looking to grow their business and make it in the online space, you'll be much better suited by reading Brendon Burchard's "the millionaire messenger", Jeff Walker's "Launch" and the books of Russell Brunson. These ones are top books on the subject. You'll thank me later.
5 stars
Practical help from Ajal. I love his work.
Easy and good read
This book is easy to read, full of great information, and empowering for everyone. Thanks for the great read!! You two are awesome!!
Reference book for coaches
This is a must read for professional coaches who are seriously committed to serving. This book is to be read more than once. Full of wisdom gained thru experience. Thank you both for sharing your success so freely.
