I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Social Media Marketing Workbook by Jason McDonald is chocked full of information about how your business can use social media to market your products. One of the most impressive aspects of this book for me was the fact that it was broken down into specific sections. Social media is such a broad term that a book could give generic information and call it valuable. But McDonald’s book actually breaks down each different social media platform and gives specific advice on how to market effectively on each one! Marketing on Facebook is incredibly different than marketing on Twitter. Many books would give the same generic advice for both, but not McDonald! He gives an over the top amount of content that is specific to each platform. I also liked the numerous pictures and screenshots that helped give a visual explanation. Because each social media platform is different, it was nice to have something to look at to actually see what McDonald was talking about. There were a number of free resources within the book, too, that would either explain in more detail or offered a video tutorial to help you understand the step by step instructions. I plan to go back and watch some of those videos, especially in the platforms that I plan to market at. Whether or not you need all of the information about every one of these social media platforms, there is bound to be information that is valuable to you. Even if you only need one of the sections, it is worth buying this book. You never know when you might want to branch out into a different arena!

I had this book title in my Amazon shopping cart for months. It seemed pricey; I was not sure the investment would be worth it — or, honestly, if I'd even make time to read it with my busy schedule. However, circumstances motivated me to order it. Our 25 year steady flow of remodeling business customers trickled to a stop, ironically, in this apex of our economy. Or, maybe it was not so ironic. It was bound to happen. Our business has practically zero internet presence. Word of mouth worked great while it lasted. But maybe people are not talking with their mouths so much now. With this kind of pressure, we needed a book that would get us up and talking online — as quickly and painlessly as possible. I ordered it. When it arrived, I began consuming it quickly. Surprisingly, this tome turned out to be fun to read! The overarching metaphor is, after all, a big party! There are so many pauses for humorous relief in this book. Any reader will avoid feeling bogged down with technicality; the writer's empathy for his audience shines through. He is definitely a teacher at heart and asks for feedback and engagement over and over. The invitations to link up to worksheets and quizzes didn't work at first. However, the writer responded to my emails quickly and send me links that did work. I have my quizzes now! I'm only on the third chapter so far so I'm hoping to being numbered among the reviewers who said their business increased.

This book is a great first step in learning how to use social media as part of a marketing strategy. This book is a more like a textbook than a standard narrative book, so it doesn’t have much in the way of plot, characters, etc. This is really a workbook to get you up to speed on using several different kinds of social media platforms as part of your business strategy. This book is also really for beginners. There is a LOT of useful information in here, but the workbooks spends lots of time discussing how Facebook posts work, how to create a LinkedIn profile, etc, so it may not be as helpful for those with an intermediate proficiency with social media platforms. I think this book would be great for a marketing department of one, or someone trying to get a new business off the ground, or start a social media presence for an existing company. The one thing I will say is a negative about the book is how long it is! The Kindle version was over 400 pages. I know there’s a lot of ground to cover with social media, but I felt like there could be some trimming down to make it a bit of a shorter read. Other than the length, I think this a great starting point for someone new to the world of social media marketing, looking to learn about how the platforms work, how to take advantage of them and why using social media is important.

Social Media Marketing Workbook, by Jason McDonald; $9.99 on Amazon Kindle If you want to learn social media marketing, have little experience or understanding in social media, then Social Media Marketing is for you. This work is over 400 pages filled with clickable links, clear examples and chapters on Facebook, Instagram, Google, etc and how to execute a successful marketing strategy. McDonald covers the A,B, C’s of social media marketing, how to get started and tips and strategies to start into this exciting and developing business. In a breezy writing style, the reader can find all of the various social media platforms and how they're used to effectively market for a client. But “just do it”, he says, and take it slow and always be willing to learn something new. There is no right way to use social media and everyone experiments. Two significant chapters cover website optimization and fan reviews. He walks you through how to use fan reviews to leverage the most of your marketing plan. First, find a website, study how it works and reverse engineer to make the ideas work for you. Email should not be overlooked as an effective marketing tool. McDonald graciously supplies his contact information, numerous weblinks and encourages readers to register the book for more free resources and updates. Social media is constantly changing and this is a great primer to get started or to sharpen your skills. Everything you want to know about social media marketing is here!

Social Media Marketing Workbook is a good book to help explain how social media marketing is important to people who are new to this type of marketing and could use the help for their business. I like how the author includes references to social media marketers in the industry. I also think it is helpful how the author included some major brand examples of their own social media marketing styles. This book is a great book for beginners. It can get a little boring if you already know some of the content. But all the author's explaining of everything is the perfect fit those new to social media marketing. All of social media can seem overwhelming to newbies. But learning how to use it can only help expand company profits. One of the things that I like about this book is even though it is geared more to complete beginners, there still might useful information for intermediate marketers as well. For example, let's say that you know how to use Facebook to reach your target audience but you have not even begun to tap into the possibilities on another platform like LinkedIn. I think the price is fair especially if you are new to social media marketing.

I really enjoyed learning from this book. It has inspired me to kick start a social media foundation for a business I want to build in the future as well as focus more on my personal LinkedIn account. Jason really drove home the importance of social media in today’s digital world. He has convinced someone that once believed that one could win without social media into a total believer of the power of social media marketing. I believe that the skill of social media marketing is what the skill of using Microsoft office was some time ago. What once was optional will become an essential part of marketing and a necessity for any business large or small. Businesses will have to learn how to market on social media effectively to stay relevant and grow. I absolutely love the analogy of social media to throwing a party. It’s perfect in every way. It makes social media marketing into something tangible that we all can understand. We’ve all either attended or hosted a party. We know what a good party and a bad party felt like. We know what it feels like to go to a party and can’t wait for the same person to throw another one. Really powerful thought. My only disagreement is I believe he sold Snapchat a little short. I feel like if social media is a party, Snapchat is like the invitations. I watch people mindless scroll through Snapchat and although it is difficult to track metrics, I believe that it has it’s value in social media marketing. Especially in swaying a group of friends to hangout in the same place in efforts to inflict FOMO on their friends with Snapchat stories and snap map. Other than that, he nailed the other platforms. Definitely worth your time whether you are familiar with social media or learning what a hashtag is. Jason dug deep and threw a wonderful marketing party for himself in this instructional workbook.

Finally a book that is not only easy to implement but thorough! Definitely for someone (like me) who has very little social media experience and doesn't want to waste time testing the waters without a discernible plan. I'm on social media first-and-foremost to market my business and this book delivers for that. It's full of actionable items, freebies, links, and suggestions. I don't feel like I need any other how-to social media book in order to take my business to a new level.

Wow. Just wow. This book is comprehensive! I have a small online business and I needed to read this book. Funnily, I didn't actually want to because I despise social media and hate that I have to be a part of it to be successful with my business in this world. Plus, I've taken a couple courses here and there and it's always so boring. This book though, well, the author has a sense of humor which is thoroughly appreciated and makes the book so much easier to read. Do yourself a favor, also, and download the PDF version! It has clickable links, worksheets, and so much more than just the kindle version. The interactiveness of it also makes the whole experience engaging. Not quite fun, but definitly not as dry and boring as I anticipated. There is a link to register the book and when you do, then you can download a ton of more resources than just what the book has. Totally worth it. The book starts out with an extensive explanation of what social media is, how it works, and the various ways to interact. In fact, this book is great for folks who don't have experience with the different social media channels as it takes you through all the steps of setting up your sites and managing the settings. I kinda thought I knew all about social media since I've been using it for so long, however, Jason had some ways of looking at it that opened my eyes to new ways of interacting. The only thing that was missing for me was which channels work best and which ones I should use more. The book does a great job of explaining everything, however, with so many options it's easy to throw money away trying them all (like all the promotional options with facebook) and not getting much in return. I would have liked to hear which facebook promo option is best and why.

This is going to be such a rave review that you are liable to think that I am Jason's cousin or part of his entourage. Don't believe me go to www.berson.com and check me out. This book provides me with a detailed roadmap for promoting my new project on social media. There is a wealth of material out there but there is so much that it is easy to flounder as well as making it hard to separate the wheat from the chaff. Reading this book has provided me with a powerful context for thinking about what I need to do. But that is just the introductory chapters. What follows is a step by step guide to each of the major places to media marketing. But it doesn't stop there. By registering the book you get access to worksheets, links, videos, and other books. I will spend the next year following the book to get my first social media project going successfully. Finally, I had trouble finding some of the links and wrote an email to Jason today. President's Day. Within a few hours, I received an email back from Jason providing me with what I needed. You will not believe what you believe what you get for $9.99

Chock full of updated information for small businesses and non-profits, this book is the bible of doing social media marketing right! It not only takes the reader through, step by step, what needs to happen to get the business to customers through social media – it then helps put it right into practice by having the workbook portion to put what has just been learned right into practice. The author also gives good advice by explaining that it takes more thought and planning when engaging through social media for marketing purposes than it does simply as a user. Filled with prompts for review, tools, downloadable worksheets, links for more information on the authors website and more this author has his fingertip on the pulse of what marketers need to begin with in social media marketing and be successful from the very beginning!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Let me start by saying that I have never used Instagram, Snapchat, Pinterest, etc.; I have strictly been a Facebook user. Being ‘old school’ and still referring to # as a pound sign and not a hashtag, this book was very intriguing and insightful to me. I love to learn, and this book is invaluable. I have had small business endeavors in the past. I only used a website that I created to market my products or services. I wish I had this book then, but will make use of it now. This workbook is mainly geared towards small businesses and entrepreneurs, but is useful for many other business formats. It helps to understand the social media craze and why/how to get in on this free form of advertising and marketing. The table of contents is set up so that you can easily find the platform you want to start with or use, i.e. Content Marketing, Facebook, LinkedIn, Twitter, Instagram and YouTube, to name a few. The author also makes himself available via email to answer student questions and requests feedback for updates to future editions. If you register your book with the link provided, the author also offers other ‘free’ tools, including a .pdf version of the workbook. This is useful to access the many hyperlinks throughout the book. The author discusses the social media formats at great length, includes links, screenshots and details what is successful, and what may not be. He offers great insight into tools that will help promote or expand your business. Many of these, I had never thought of before. The book is straightforward and easy to follow, a lot of step-by-step. A great resource for anyone starting their own business, or looking to expand their market via social media sites. I have thoroughly enjoyed perusing through this workbook. It is very lengthy and I will continue to refer to it. I see it as a helpful tool if hiring marketing personnel, as well.

Jason McDonald is an expert at everything he publishes. If you are doing or need to do social media marketing (SMM), then you must get this book. Most people think if they post something to any of the social media platforms then they are getting out there and doing SMM. It is much more complicated to grow your business and outreach. You do yourself a disservice if you don't understand social media marketing! It's more than just setting up your accounts! Which SMM platforms are best for you and your company? This book will help you learn all about SMM.

Pros: Very easy to read The ideas are not complex You can use the describe platforms in your everyday business dealings with the web. The book leaves you feeling energized. Cons: I prefer if the book also dealt with individual's marketing platforms The book is to consumed with selling your business and not your products The book makes it seem to easy on selling your boss that marketing really is hard. Results: I found the book a quick and uplifting read when it comes to dealing with different ways of using Mass Marketing Platforms in your business. The books indebts ideas and resources makes it a great tool for dealing with Mass Market Platforms such as Linkedin. A little to on the positive side when it comes to dealing with you bosses and selling them on the idea that "marketing is hard".

This book is a great guide to marketing on social media! It gives great advice and tips on how to grow and become successful from social media. I would use this guide if I myself was planning to have a business and needed a free way to advertise and get more business for free! I love how easy to understand this book is and how anyone could clearly use this to better their business or just your bank account in general. Ha! I loved how up to date it is some books similar are old and do not include all that has changed in the past year or so...this book clearly does! This book gives a great layout of how to be successful and bring in viewers. I found it to be very true to what I know of social media in today’s atmosphere. I recommend this book for anyone looking to be successful in marketing for their small business or a nonprofit organization looking to gain attention and support. If you give it a read I guarantee you can learn something and find it useful in your life.

I have just stepped into a role in marketing for my company and was looking for a book to use as a guide while I start finding my way through social media. I have grown up with social media as a resource staple but still wasn't quite familiar in how to adjust my experience to match what I am expecting for my company's profile. This book is very well organized - things that I wouldn't have even considered have been included in the guide and every bit of advice and guidance is relevant to what I am trying to achieve. I really like the face that you receive a permanent link to the PDF of the book as well as access to various worksheets to truly customize your experience in social media marketing. I would HIGHLY recommend this book to anyone who is trying to dip their toes in the social media marketing field and looking to dig deeper as you get more comfortable in what you are doing as well as how you are doing it.

Social Media Marketing Workbook is a great addition to any library. Its usefulness is unmatched in today's market of social technology guide books. There's an array of links to help the beginner, novice, or even expert users. Every section lists new details and ideas, links, and processes to ensure you're able to keep up in today's marketing niche Don't be fooled by the idea that it's just another how-to book on social media. This book takes you on an in-depth look at how to market your business or non-profit in the best way that will hopefully lead to greater success than you ever imagined. Not only do you get to learn the skills of marketing all across various social media platforms, you have the option to get certified. Unlike other authors I’ve encountered, this one includes links to a dashboard where you can take advantage of lots of free items, and he also enjoys feedback for grammatical errors in his work. I haven’t encountered any, nor do I have any negative comments towards this book. It has humor, honesty, and education all in one place. A must read for all social media beginners or soon-to-be stars. You also have tasks you can enjoy at your leisure if you so choose, which, to be honest, I didn’t find the need to do so yet. There are quite a few throughout the book, which is great to learn the skills of getting your brand on Facebook, Twitter, Instagram, Pinterest, etc., but it can be overwhelming with so many. I will eventually complete them all, but in due time. Just be aware of the tasks ahead of you and have fun because it truly is a great book.

I have been studying facebook and other social media marketing techniques for a little while now. I like to read on the train on the way to work. You get a PDF version of this book when you buy the hard copy so I can read on the train and go back into the PDF and click the links related to what I read about when I get home at night. This book is very thorough and easy to read. It is very interactive and provides an actual strategy to follow to achieve your goals.

Social media marketing is no longer something any business can ignore. However, learning effective social media strategies, along with the right tools, to make it easier and more effective can be like searching for the proverbial needle in a haystack. There are countless numbers of books and courses on the subject, but most leave you feeling like you learned just enough to realize you have no clue what to do next. That is not the case with "Social Media Marketing Workbook 2017". This book simplifies social media marketing as a whole, then breaks it down for the different platforms. What makes this book better than the rest is that it also gives you the tools you need to make your first (or next) social media marketing campaign less mind-boggling work -- and more effective. This book is perfect for any size business -- or for anyone who wants to learn to use social media as a way to market products, services, or ideas. Please take it from me. I've spent the past fifteen years as a copywriter, which means I've read hundreds of books on all types of marketing and advertising. This book is the most comprehensive resource you will find on the topic of social media marketing.

This book has ALL the social media platforms covered extensively. It was a real game-changer and helped me immensely with running the social media accounts at work. I am a receptionist-turned-social-media-manager by accident (because my boss hates social media and I know how to use it, basically) so this workbook really came to my rescue with strategies and tips. Made me think of how I approach social media marketing in completely different ways that helped me grow as a manager. Our accounts have really taken off this year!

I just started reading the book and started on the "to-dos". The book is such an easy read, too. Because of the Stay-At-Home Order due to Covid 19, I really need some humor and hope that I will be able to finish my apprenticeship and get my business up and running. This book does it all for me. It's teaching me all about social media and how to market my business. I have a renewed hope that I'll be giving my clients a renewed body, hopefully, very soon! Thank you, Jason! You're a lifesaver!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Over the last couple of years I collected any information about each of the components of social media. I am ready to start with social media but found it difficult to focus where to find an overall step-wise approach. I am in the process of constructing a dynamic website for my novel Madonna on the Bridge (Amazon) with the assistance of Steve Joubert. who recommended I study Jason's Social Media Workbook. Steve is a top- level expert on data management/coding, etc. I am on Facebook, Twitter, and LinkedIn but lack focus as regards step-by-step implementation. Steve is linking blogging and social media with my website. Thanks to Jason's work I am in a much more knowledgeable position to work with Steve Joubert on my website. Without Jason's Soc Med Workbook I would be at a loss! I am in a much better position to understand the technical work undertaken by my web developer. I highly recommend Jason's Workbook as a writer putting together a doable marketing plan. This is a great resource for writers who want to have a comprehensive yet practical Workbook to guide you through Marketing your published work.

Running a small company and relying on several outside companies to manage SEO and social media has been quite costly and time consuming with little to no measurable results. Stumbled across Jason's series of books on SEO, social media and marketing which has opened a whole new chapter for us in understanding and improving our business. Easy to read and understand (yes I have read other author's books to) these books opened a new world for us. While I can't do it all myself, (time is of the essence) I can now better manage the processes and drive higher results. I love the links to his website with worksheets, videos, links and other "free stuff". Some may think this is all about selling more books and products, however, he is simply practicing what he teaches and it works! Thanks Jason!

I bought this book because I was tired to read a lot of posts on the internet how to get more traffic with social media. Before I bought it I read all comments about it. I want to make comparison between this book and Social Media Explained by Mark Schaefer (Author) which is recommended by one of the readers pwizzy who criticize this edition in the comments and found that Social Media Explained: by Mark Schaefer (Author) is edition from 2014 and there are the warnings Item Under Review This book is currently unavailable because there are significant quality issues with the source file supplied by the publisher. When I Finnish with reading it I found that This is the only book I need to manage my social accounts. Trust me I read a lot of marketing posts and I have a special Pinterest board where I kept all of them. I encourage everyone who wants to learn how to think and deal with social medias as a marketer to buy this book. Everything is explained clearly and with pictures. This book has a lot of links where particular topics are explained in depth with posts or videos. With buying this book, you will receive free Kindle edition and access to various worksheets and lot of useful tools you need to manage your blog or socials accounts.This book learns you in depth how to use social media to promote your business. Elizabeta

Working at a TV commercial production company and agency has been my primary focus. But we knew we were missing something and wanted to look into offering Social Media products to our clients. I picked up several books and am reading them together. This book has been excellent in giving a clear, concise overview of how to use Social Media to one's advantage. Dr. McDonald has put together not only a great book, but also an enormous amount of worksheets and tools to further use to make your campaign effective. I'm only a quarter way through, and I find myself referring to this book constantly.

This book are horribly written and has basic knowledge that explain what youtube, facebook, and twitter does. This author does not explain anything beyond what a 16 year old child does not know about social media.

I am using this book as my bible of resources for all things social media. I got 'stuff' out of it from the very first page on. It's an easy read, enjoyable, funny and did I say LOADS of actionable information. No need to go to other sources, get tons of emails on this subject if you own and (should be all) of Jason McDonald's books on Social media.

I received this book for free for an honest review. I am on my phone so please excuse the bad grammar. Do you know how most self help books are rather dry and boring? This one is not. I jumped on the offer because I am looking to promote my small business but I was dreading reading the book. I was wrong. The writing pulls you in and the tips and tricks and advise is awesome and extremely helpful. I highly recommend this book if you plan on promoting your business via social media.

I had a fall 2017 edition mailed accidentally. In the interim between returning the book I spent time reading it and I found much more helpful material and advice through books that are published on Amazon Kindle or on various blogs. The worksheets may be worth the money, I am unsure as I was not able to access them. In my opinion (not having finished the book), I would save my money and look at reviews of books online, search for blogs etc. You'll find fantastic information that is up to date and very helpful.

I am just seriously delving into social media marketing and I find this is an excellent primer. The author give very clear descriptions of the best way use Facebook, Twitter, Linked-in,You Tube, Piinterest, and Instagram to best market your business. The book saves a lot of trial and error wondering what works and what doesn't depending on your brand and goals. One of the best things are the worksheets. They are very practical. You set up a login and then you have access to these. You can also use it as a reference if you are working with just one of the media because the chapters are broken up by social media type. I highly recommend this book.

Social Media Marketing Workbook: How to Use Social Media for Business by Jason McDonald Ph.D was so amazingly informative! I mean to tell you that I DID NOT know about all the different ways to use Facebook and Social media to grow an online business or just do business on the internet using social media. Really, I've learned a lot in this tome to also help me in my career as an Social Media Analyst. So many ways to get valuable information off of social media sites from who's watching to what are they watching. The author says to treat business on the social media like a great party and everyone's coming! The thing is though, "your" throwing the party. So as the host of the best party in town your taking care of keeping the party moving keeping people feed and most importantly...FUN FUN FUN FUN!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! is the KEY to business in social media. This book covers everything from Twitter to Linked In and it easily explains how to use each platform to your advantage.BUY THE BOOK

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

This is just the book I have been looking for to help my public health team develop a digital strategy on a shoestring. I recently just paid a lot of money to a contractor to give us a digital strategy, which left us with not a lot to concretely execute. Wish I had known of your books before spending way too much money on that! I really appreciate the breakdown by channel and the To Do lists and all of the helpful resources throughout the book. While I know a thimble full of random things about social media, this really ties up nicely all the pieces for me in a nice little bow. Thank you Dr. McDonald for your willingness to share your many resources, in addition to simple method for planning a strategy. I look forward to your additional book and resources.

I got this book as a tool to use with a new apprentice in my digital marketing firm. It's been a fabulous tool to help the apprentice learn and understand each platform and how they can fit into a marketing strategy for our clients, as well as giving worksheets and tools to practice as you learn. The author has a friendly, reachable tone, not lofty or arrogant as is sometimes the case in these types of tools. Very down to earth and easy to understand even for someone new to social media marketing like my apprentice. Would definitely recommend!

I left corporate life for starting my own local business. I knew I needed to understand social media marketing for a local business but didn't have the first clue. I listened to the book on Audible and followed along on my PC with the free PDF download and all the clickable links to the tools. Wonderfully put together and understandable. I now feel very confident that I can put together a credible quality social media process in support of my new local business. - thanks JM

As a first time "student" of social media marketing out of intrest and for own business marketing purposes, I highly recommend this workbook. It is an easy read to master the social media jungle with great examples of good social media content, strategies, toools, etc. Now it's on me to apply all the knowlege:-)

As a marketing student with zero social media knowledge (I’m not even on Facebook), I found this book while needing to come up with ideas for marketing across several social media platforms. Extremely well written! Simply and clearly written so that even I could set up social media campaigns well. This is such a helpful book! Thank you Mr. McDonald!

I became a new small business owner weeks before the pandemic hit, and suddenly social media marketing is very important to keep my business afloat. I knew very little about how social media platforms work, and this book provides a great step-by-step explanation of all the details of each. It solves the mystery of all those little icons and guides the reader through the effective ways to reach and interact with our customer audience. The book is a life saver!

The book is full of extra help. It has links and worksheets and is very thorough. It covers everything you need to know to become successful at marketing online.

Excellent book!!! It has a lot of tips and tricks how to make your Social Platform more interesting and more popular! This book has also tests after each chapter, which is very good for checking my knowledge. Author is very funny and interesting person. Bravo! Great Book!

The 2018 Social Media Marketing Workbook is a great resource to learn the basics about each of the major social media platforms. The workbook is written so it is easy for everyone to understand and is especially helpful for individuals who wear many hats at a company. Jason explains how each application can be beneficial / used by a company and gives examples of concepts throughout the book. It is a workbook with informative content, video links, todos, checklists, worksheets, quizzes, helpful links, and free tools to further your social media marketing efforts. Overall, a very helpful resource for individuals to market their business on their relevant social media platforms.

Well written, easy to follow and packed with information. If you are serious about your online presence then this should be a purchase you make. It also comes with a free PDF version of the book (and other free tools) so the book (and all of it's info) is even more portable and all of the (many) links that are mentioned in the book are clickable, two thumbs up!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

This was used as textbook for a Social Media class I took on line. Pretty good, up to date, clearly presented. Hits you with lots of marketing, which is a bit annoying but shouldn't be unexpected in a Marketing Workbook. It gave me an improved perspective on how to think about, approach and use social media. Kindle version used on windows desktop and iPad.

Easy guide to the rapidly changing social media world. McDonald clearly explains not only how to set up various social media platforms but also how they interact. LOTS of information, lots of helpful website links, and all in an easy to read format.

I found this book to be very informative...for both beginners and those with an intermediate learner status in the realm of social media marketing. This book did an excellent job of comparing between all the forms of social media marketing, and how to acquire all the "To Do" information needed to put all the learned knowledge into marketing and action plans. I believe this book should be in the reference section of all libraries, categorized under Social Media Marketing Workbook 2017. The book could also be made into a textbook that is required reading for certain college/university courses. Finally, I would absolutely recommend Social Media Marketing Workbook 2017 Edition to those who desire to professionally advance their knowledge of social media marketing overall, and to obtain a solid footing on this topic that leads to success and monetary gain.

If you use social media, even just for your own personal enjoyment, you should understand how it works. This book is an excellent way to learn how social media actually works so that you can use it in a more secure and more productive way. If you are a marketing student, this is a MUST read book and the online courses offered by Stanford are highly recommended.

This is a great resource. I went from 200 followers to almost 20,000 on FB and just started tweaking Twitter and I'm already up 50%.

Great book so far. I just purchased it and just starting to dive in. I had an issue with registering the book, but when I sent the company an email, they responded right away, that is a huge plus for me. I like the way he breaks things down so you can really understand them. I also purchased the Marketing Book. I'm working on getting my business out on social media and I think these books will help me tremendously.

This book is amazing. I am a professor at Carthage College in Kenosha, WI and I built my class in Social Media Marketing around this book. There are over 50 students in my class and this book makes it easy and straight forward to understand and implement. Priority Bridge (I am a partner) is a company that shows companies which of their candidates has the best cultural match for their organization and this book has been instrumental in helping to construct an effective social media marketing plan for our company. Thank you Jason for providing this valuable resource.

I found this book very well written and easy to understand. It and has valuable information. The way it is written, it is easy to understand.

I use this book as the textbook for my undergraduate social media marketing class. Good additional resources my students find useful and supplemental materials are customizable, which is nice, as I must adapt some for lesson plans for students as opposed to business professionals.

I love Jason's books. This one is no exception. While many of the books are traded for honest reviews I paid for mine and it is worth every penny. I manage the company website and already (in about 3 weeks of application) am seeing positive results. I recommend this book highly!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

This is a very comprehensive, yet easy to understand, book about SMM. I've only gotten through the first chapter but there is SO much useful information! A definite must for learning everything there is to know about SMM.

Received the book today. Content is good thus far, but the book binding is falling apart and pages are soon going to fall out. All I did was open the pages and it started ripping without bending the cover back. Poor workmanship for the price.

It downloads as the 2017 edition, not the 2019. After several attempts/hours working with Amazon tech support, I still have the old version and not the one that I purchased.

Have a business and don't know where to start with social media and internet marketing? Look no further than this step-by-step guide! Particularly excellent for those with minimal personal social media experience!

I absolutely LOVE this book. Why? Because it's extremely useful with everything you need to create a social media marketing campaign and it's CURRENT. Plus, the author will answer questions and fast. Jason McDonald transforms the complex world of the social media marketing into easy to follow steps with lots of support. I am a small business owner and this has become my Bible!.Thanks Jason!!

This book will give you many useful tools for social media marketing, I was thrilled at how handy this book is and would recommend to anyone who's interested in learning social media marketing.

Good reference book. Great for a person who wants to learn. I'm 58 and wanted to take a class but couldn't find one on social media. This book.is awesome.

I'm only into the first 10 or 15 pages and am already learning a lot! Thanks for the book. I look forward to learning everything in it!

I expected it to last at least until I had read it once. I flicked through it when I first received it and the pages are coming off the binding already so it's going to be a pain in the ass to read. Besides that, the content is useful, for anyone who wants to learn the fundamentals of various social media platforms.

Wanting to get into social media marketing made me get this book, among others. The book gives you a very clear perspective how to generate content, get a large following and succeed in SMM. Highly recommended!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I am a beginner in Social Media Marketing and found the book to be very informative and easy to understand. Links to video tutorials and "ToDo" section are very helpful too. Social Media can be quite technical and confusing, but the book keeps it fun and engaging. Thanks!

I am a beginner when it comes to the mechanics of social media. I really needed a handbook format that would lead me through exercises so that I could build understanding. I know a fair amount the behavioral aspects of marketing but little about how social media taps into feelings. This is a good primer. Thanks!

I am a beginner and have found SMM to be overwhelming. But this book put me at ease with its content and structure. I’m still diving into the material but will not put it on the shelf along with the other books. I originally purchased an older version not knowing there was a newer version so I reached out to Dr. McDonald and he was nice enough to send me the newest versions – Thank you!

This is a great book with a great view of all the platforms that will help Social Media Market campagins. Clear and interactive, the book is a great workbook for small business owners, students, and people who want to make an impact in social media. #GreatResource

Great workbook. Easy read. I have as online Spa products company and did not have a clue as to how to go about using social medic to promote and sell my products. This is a must read for anyone who needs help to sell online. Only recommendation I would make is to take it a step further and give use step by step directions on how to promote in all the social media forums.

As a student, I have a lot of experience with books trying to teach you the most effective ways to market your brand/company. I love this book's approach! It's interactive format makes it easy to apply the steps and the todos really make you accountable. The book goes into depth in how to create social media pages which I think would be useful for people who aren't familiar with social media but want to use it to their advantage for marketing. I recommend this book to anyone who wants to use social media more actively and effectively to market!

The book explains very basic marketing concepts. Also gives characteristics of popular social media platforms. But many users of e.g. Facebook or Youtube know what they are meant for and what their main features are

Great book! I needed it for my Marketing and Social Networking college class for my Social Media Marketing Certificate. I think it would be even better if it was catered to all levels of social media users and if there were post examples included in the text. Thanks!

This was the first book of Dr. M's that I purchased. It is packed with excellent (and useful!) content. VERY easy to understand. Very easy to read. Great (free) downloads to help you along your way. It was so good that I bought the 2017 SEO Workbook. I would love it if this book would also come in the Audible version. I highly recommend this book.

So I liked this book alot. I'm developing a social media campaign for one of our clients and found Jason's ideas and associated workbooks very helpful. Using Jason's ideas our client and our company both win!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

This book is a must-have for anyone doing marketing on social media! All of the major platforms are covered in great detail. In addition to the book, Jason also gives you access to some free social media marketing tools. You’ll have easy access to everything you need to make the most of your social media marketing.

As someone who is about to embark on an adventure to becoming a small business owner, this book became my #1 resource for marketing in today’s world of social media. Let’s face it: eWOM is the quickest way to market a new business on a budget. I found McDonald explained each social media tactic concisely and simply. Additionally, the worksheets aided my planning and execution of each platform successfully. I highly recommend this book to anyone who is a novice businessman and wants to learn the ins and outs of social media marketing.

I highly recommend this book. It's THE social media bible.

I purchased the Social Media Workbook in hopes of shining a new light on the way that I do social networking for the business group I work for. I found it extremely helpful to go chapter by chapter and compare my social network and approach alongside what I was learning. I've read through this book multiple times and plan to reread it anytime I feel I need to realign my thinking. Buy this, you won't regret it!

Absolutely love all the books by Jason McDonald. He has a wealth of knowledge and generously shares it in his books. I am still listening to this book. Really impressed and definitely recommend this book as well as the other. Thanks Jason. You have brought tremendous value to me.

Useful tips and insights into social media.

It really helped me have a better understanding of how to use social media in ways that I didnt know before in order to help my business grown and attract new costumers. the book gives great examples and is very clear of how to apply things. they give different kinds of social media examples so one doesn't have to only focus on one which is great.

Great author. What he tells you works. Easy and fun to read as well.

Excellent book, full of great resources. This is a must-have for all businesses who want to use social media to market themselves.

This book is awesome! This is my first e-commerce business and I am starting to learn the Social Media Marketing from this book. Even though I am still going through the book, I am finding out everyday that this is the book I needed to better understand the Social Media Marketing I need. The book is detailed and thorough for a novice like me. Thank you Jason!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Very informative and well written. The resources included in the book will be helpful in daily use. Jason is clearly not trying to get kudos from the social medias. He lays out the information and resources in non-techie fashion. You need this book to compete!

Used this book to teach and class on social media marketing. Its a great resource, easy to understand, and covers several different social media sites.

The Social Media Marketing Workbook is exactly what I've been looking for to further my knowledge of using social media in my business.

A lot of good information. I got this for a class and it has so much information, I am glad I chose to buy it and not rent.

AMAZING book!! Well written and in some cases Professor McDonald is hilarious!! Best read ever...can’t seem to put it down. This book is a complete treasure and an absolute delight to read and fairly easy to understand and yet the content packs a punch. Kudos to professor McDonald for explaining the complex topics in such an easy way.

This book is really a great tool for learning and utilizing social media marketing. I will be benefiting from this purchase for a long time. It will help me to assist my SCORE Clients learn and get the most out of their social media marketing efforts.

Social Media Marketing Woekbook is excellent for learning about social media. You can really learn from this publication

Great book detailing what all the other books don't. the details are amazing, the companion tools are great, extremely helpful and highly recommended.

I'm a seasoned Las Vegas, NV Realtor, and just now looking into using social media as a marketing tool. It was a little overwhelming, trying to do it on my own. This book was an enormous help.

I am learning so much from this book! I haven't gotten all the way through it but what I've learned so far is helping me to impress the couple of clients I've taken on so far for SMM and digital marketing. Will definitely return to this workbook time and again and will check out more of Jason's stuff soon.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Loaded with practical info, suggestions, and workbooks, etc. It’s a cliche to say but anyone responsible for any kind of social media marketing would be crazy not to get this book. And I am not even related to the author! It is up to date and covers all the platforms. Hats off to the author.

Love it! Pleasantly surprised to discover that the book happens to cover ALL of the EXACT Social Media Channels that I myself use. Plenty of feasible & actionable strategies & certainly covers what I was looking for! THUMBS UP JASON for the AWESOME Material Covered!

Awesome Book Best Book to work on. Its easy to understand, after this no meed to buy any other book. Go for it.

It's not a bad book. In fact it's a great basic primer. I was looking for some more specific help though. Especially interested in finding and building a target group/market. I felt this was not covered very in-depth.

So much to learn but this book adds humor into the learnings - this book is amazing - so happy I bought it!

THE POWER IN THIS BOOK IS SPOT ON. GREAT INFO. VERY RELEVANT AND CURRENT!

This is the third or fourth book I've read of Jason's. He is not only well-informed and up-to-date, he's fun to read and easy to understand. Can I give six stars?

very informative, quick shipping, highly recommend

I have really enjoyed this book and I feel that just the tools included are more than worth the price of the book. Before reading this book I was very hesitant about trying to use social media for building my business. I now have an amazing resource and I feel that I have a great advantage.

A great primer for those wishing to learn more about social media marketing, presented in an easily understandable format with links to video explanations, worksheets and quizzes.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Every thing I wanted to know about social media marketing is in this book. It's easy to read, it has corresponding online help. This is a very useful book.

Loved this book. Great resources and it gave me just what I wanted, which was a step by step guide to creating my own social media marketing plan. Well written.

I have just started the book. Very easy to read. I am truly excited about what this course has to offer. I look forward to learning the things I need to learn about promoting my business in the digital world. I would recommend this book for anybody's library.

B

It's a great book! Holds your attention and you have access to online workbooks. I absolutely enjoy this book!

Great book with valuable information!

This book has been very informative and presents information in a clear, thorough, step-by-step explanation. Some explanations are obvious (how to like pages on Facebook) but can be good for older generations reading this book. Overall, I have enjoyed getting a full overview of social media marketing on different channels.

I have been working as a solutions architect for over a decade for many companies and government organizations. I make it a goal to read at least a book a month on various technologies. This is one of the best written books that I have ever read. I have already ordered, received and begun reading the SEO workbook.

I used this for an optional text in my Social Media Marketing Course at CCSF and it is packed with great knowledge and also TOOLS.

I am a graduate student and learning about Marketing. Its a great resource, easy to understand, and covers several different social media sites.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Absolutely the best workbook available to learn social media!

Great resource for social media marketing professionals. The workbook is well organized, easy to understand and has many helpful tips. Social channels change frequently so I was happy to find something that was published in 2017.

Good book, simple,easy to read, filled with proper facts, in good sequential order.

I highly recommend this book. If you're a busy business person like I am, you'll love this book. It is chock full of useful info that I put into action right away. I am so glad I chose this book.

I'm new to SEO and Jason McDonald's book has guided me through the intricacies of Twitter, Pinterest, etc. He demonstrates he's very knowledgeable in the various social media applications and his instructions are clear and easy to follow. I highly recommend his book.

Clear, concise and doable! Just got it and already doing actionable "homework" in the form of a Social Media Marketing plan--something we badly needed.

Good Book.

I'm teaching a class of 68 university students and the class really appreciates all the examples and video tutorials in the workbook. I also bought the Social Media Tools 2017 which has a ton of useful URL's. Jason does a great job with his star ratings in the book.

This was a great read! If you havent picked up a copy, this book will give you step by step examples and direction to get your social media up to steam. Get a copy today, don't wait!

This book has been very helpful for a class so far and is very well organized.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Great book to teach my students about marketing with social media.

I've had "mastering social media marketing" on my to-do list since I started my own company in 2012. I've read various other blogs, articles, watched webinars, etc. but this is by far the most helpful resource I've seen--and I'm not even done with the book yet. I know there's much more eye-opening information ahead as I finish th book. I like McDonald's sense of humor, his way of explaining things and the downloadable worksheets so I can easily apply what I'm learning. The only minor criticism I have is that there are numerous editing errors (e.g. subject-verb agreement, typos...) But the content is so useful that I still think it's worthy of a five-star rating. He even offers personal support and extra resources if you go the extra mile for him, he'll return the favor.

This Book is not just about social media marketing it’s a step-by-step to do list for social media marketing. It has lots of helpful links which provide many resources

The most thorough book on social media, great worksheets!

The book describes step by step and various links useful to follow.

Great book for the price. Not only does the book give you great advice but it also gives you a bunch of tools, worksheets, and more online. Also very clear and simple, easy to understand! Thanks for a great product!

Great book. Buy this book if you want a good understanding of social media and how to make it work for your business. Step by step instructions and action plan to get you going. Great buy

I love this book. This book is simple to read and understand. I highly recommend this book to anyone getting started with SEO.

I am new to network marketing and I find this book to be extremely helpful I also sent a copy to a friend who has done network marketing in the past and she's very excited so I have to get this five stars !

This book is somewhat basic for readers. It is for people wanting to use social media for their business, but it assumes that readers do not understand social media. Very well written with plenty of humor to make it easier to read.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

GOOD!

So far the book has been helpful and it is easy to follow. The website has additional information, and tools that are usefull.

Covers all the basics and is very repetitive, but in a good way. Great for beginners to learn social media 101 with great resources for social media marketers!

There are some no brainers but the clarity here is the importance of taking advantage on this era with marketing! I would say oh how I wish snapchat was here but snapchat is extremely pricey.

Excellent ideas!

This book is like a flowchart so wont get lost.

Although it contains information on how to leverage social media, I would like more content or application for those of us pursuing careers in the arts (writing, acting, etc.

Great book. Lots of useful information. I highly recommend reading.

This is a great book for beginners. It's fairly informative and even as someone who has grown up with social media, I learned something.

Well written. Good use of humor and visuals.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

Very informative. This is exactly what I needed. Thank you Jason.

A great way to learn the specifics of social media. I am still reading it, but so far I like it and recommend.

The book is very good for a basic understanding of social media marketing. It walks you through step by step so you can understand the repercussions and help make your time using social media more profitable.

excellent, coherent, logical placement of concepts & terms! has helped me stay on focus track in this continually expanding and confusing subject!

I own several Social Media Marketing books and I must say, this one is the most comprehensive and easy to follow! Jason McDonald does an amazing job explaining the perspective one must have (as a small-business owner, for example) in doing social media well. He provides tools beyond his book (accessible through links) in order to simplify our goals and keep us organized. [Thank you Jason!!] 
The best part, in my opinion, is that he goes into great detail on social networks like Facebook, LinkedIn, Twitter, etc.. because not all social media outlets were created equal. There are different ways to market your business, depending on what outlet you’re using. 
This book is empowering for anyone because it lists many resources and tools to boost your social media presence and target the appropriate crowd, without making you feel overwhelmed. 
Yet again I am impressed with Jason’s quality of subject material and I highly recommend his books. It’s evident that he’s an expert on these matters, but more so, he’s passionate about equipping people to master them too.

The work books are applicable, and the information can help you rethink strategies.

Very helpful and interesting!

Full of real and useful experience!

Easy to read, follow, and understand.

Another wonderful resource to help with my business on line. Jason's workbook on social media is an excellent way to understand how social media can help your business on line. Easy to read format and all the information is in one place so you can refer back to it. Jason is very knowledgeable about SEO and Social Media Marketing etc. and he can help you understand how it all works. Highly recommend this workbook and his other books and videos to help you learn more about getting noticed on line. Thank you Jason, for sharing your knowledge. Your workbooks have helped me tremendously.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

This book was very helpful

Jason's insights are invaluable. I love this book because it breaks down what I can do to identify keyword phrases people use to find my clients or me. And it shows how to effectively use social media to market any business and monetize the results. If you want to get clear instructions and great links to invaluable business-related information, get Jason's book. And take his courses. He's an excellent teacher.

I have never ordered a book that has come with an experience. The book opens with personal contact information for the writer. He has already been in contact with me via e-mail and is there with answers and suggestions. While I was disappointed that the book did not contain a section on Instagram, Jason has worked with me to ensure that section is coming.

Very good information. Easy to read and follow.

Interactive

I was interested in ordering/reading this book because it had an updated cover and touted that it was updated for 2020. However, when I checked the publication date it still shows June 2016. Please either update the book appropriately or stop playing shell/word games to get an outdated book sold.

All the many weblinks were distracting. It would have been better to hyperlink keywords in the text, so that the reading flowed crisp and clean, and the reader could still click on links of interests. On a positive note, I have read 5 books that discussed Instagram. This book is the only book that successfully taught me how to convert my Instagram account into a business account.

As a former Business Management teacher I wish I had this book to help me teach how to market your business using Social Media. I love the tips and exercises that help you understand HOW you should use Social Media and WHO your target market is. And as a small business owner, I will be implementing these with my business. The worksheets have you creating your posts for your business in no time at all. Love how the worksheets guide you through each step. As you go through the book you will see WHAT you need to do to create posts for your business that not only attract your target market but keep them. Love this book and how it gets you thinking about so many things as Social Media has changed how people look for things, especially after a quarantine. I will definitely be using this book again and again as Social Media evolves over time.

I enrolled in a community college social media marketing course to learn while doing. I unexpectedly and joyfully inherited a job as the managing director of a non-profit theater due to COVID. Immediately we recognized the need to assess and optimize our digital footprint - social media being a key part. So... as the manager who fully expects to employ someone with more expertise as we move down the road - I wanted to get a quick and global understanding of social media marketing. So far - the workbook nature of this book, clickable links, and "networking" provided with purchase are exactly what fits my needs. Additionally, it is in the "sweet spot" of theory and application needed from this management level.

I got the Kindle version of the book, so my review is based on that. I chose it because I was looking for a way to improve my social media marketing efforts that was aligned with current best practices. Considering this was focused on 2018 (and Facebook recently announced changes to the newsfeed algorithm), I figured this was as good a place as any to start. This book is meaty! I’m talking over 300 words of content. As a writer myself, you can tell that Jason McDonald put a lot of research and effort into writing this. Not only do you get over 300 pages of valuable content in the book, you can also register your workbook on his website to get access to hundreds of additional resources that teach you how to maximize your impact on Facebook, Pinterest, Twitter, Instagram, Youtube, LinkedIn, and Google+. Since they cover all of major social media/networking platforms, I think that every small biz owner can glean some practical info. This might not be the best book for someone who considers themselves a social media expert already. However, if you have a basic grasp of social media, but still need help figuring out how to make it work for you (preferably without spending all your time on social media), this is worth checking out.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I just finished this book. It has been extremely helpful. I know a little about the subject, I have used FaceBook & Instagram to promote my business but this book has given me a way to establish a real plan, a way to find my customers on the Internet and what platforms to use & which ones I don't need. Also, the free tools are great. I'm a very small business & need to reach local customers & I can do that now. So many free ways to reach customers.

I would highly recommend this book to anyone who wants to learn from someone who is passionate about tearing into things and really understanding the material. Not only does Jason do that, but he is truly a teacher who can communicate with enthusiasm and a little bit of humor thrown in there. It is always interesting. I enjoyed the Audible.com version of this book and am in my second listening of it. Just about every chapter has a link to additional videos where he goes into some more detail about a concept. Great book, get it and you won't regret it.

The book is written in easy to understand language. Great analogies help put the concepts into perspective. He is clear that you have to practice to get great at it, but having the knowledge and explanations from the book at my fingertips is a huge advantage. This is the second book by McDonald that I've read (and will keep referencing). The writing style and comprehensive coverage go a long way to strengthen your skills quickly. Perfect for team training. Also great for team leaders who want to inspect and evaluate their social media team's performance.

Repetitive and absolutely useless. Nothing in this book is worth a penny.

If you are new to social media marketing then this workbook is for you. This workbook by Jason McDonald is filled with helpful tips and knowledge that will have you become an expert in no time. McDonald helps you to see social media marketing in new ways. He makes sure that it is not over the top but for the beginner. The best part of this workbook is that the author explains social media marketing so easily and so plainly. It's like he is sitting there with you and guiding you along the way. I love how the author provides worksheets, videos, Todos and deliverables, to help create a step-by-step social media marketing plan for all social media platforms. In this workbook, McDonald focuses on Facebook, LinkedIn, Twitter, YouTube, and Pinterest, as well as what he calls Local which is Yelp, Google +, and the likes. But really the best part are the extras that can be downloaded on his site. This book is really helping me and so I highly recommend this book.

As soon as I had finished the 1st chapter I felt like a big weight had been lifted off my shoulders. My fear and lack of knowledge was crippling me from taking advantage of the biggest opportunity for small business I think we have ever seen. All the steps needed to be successful in the social media scene are here. I gained the self confidence I needed to dive in and get started. If you never get going , nothing wil ever happen. 2 months ago I was struggling with a flash drive and last week I actually put up a website. I'm getting more engaged with my clients and having fun. Jason has helped open doors for me that have enabled me to start building a Brand for myself and build trust for my clients.

This text is well written. I would recommend it and see that he has created a 2018 edition, which I am sure is even better. Also, the author was very responsive when I could not get the 2017 updated version to download, because I already had a previous version. That was so very helpful to me. This was a text for a class and my only suggestions are probably the result of my being a baby boomer, starting the class with a meager working knowledge of Facebook. Sometimes I had difficulty following the steps, when I couldn't locate the same page in the media or when the media had changed. I realize that the younger folks know exactly where to look when this occur, but some of us are catching up. Good book and useful.

The book is pretty boring. It keep telling you to do reverse engineering from famous companies. If your company is small, you can't do like what those big companies do. The first few chapters are talking about what facebook, instagram and other social media are and they are not useful at all unless you are about to open your facebook account. I will not recommend this book if you really wanna learn social media marketing.

In this day and age, a workbook taking you through a step-by-step process of marketing successfully on social media is invaluable. I gained so much from this book and it has paid big dividends. Anyone who wants to understand how social media works and more importantly how successful marketing is conducted on social media needs this book. It is a must-read. It is fun, informative, humorous, and engaging.

I've been a fan of Jason's books since I used his SEO workbook in an online course a few years ago. This book has helped me help small businesses ramp up their social media efforts. It's been fun to see them succeed and all of the resources included help me feel confident we're on the right path. I'm impressed with the organization of the content and the worksheets are priceless. Sidenote: Jason was really quick to help me with issues downloading this version. He's passionate about this and has done the work (bonus points for working on TikTok) and you can tell.

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I have used Facebook for connecting with family and friends, but never for promoting a service. I used LinkedIn to connect with business associates. This book has broken things down in a way that has really helped me think through what I want to do, why I want to do and how to do it. There are so many worksheets associated with the book, and I strongly encourage you to take the time and complete them. A lot of thought was put into this book

I teach a class on Interacting With An Online Audience at a college in Nebraska. I used this as our textbook for the class and it is great! It’s easy to follow, fun to use, includes enrichment activities and resources online and was a terrific tool for teaching. I basically take my students through this workbook for nine weeks and then apply the concepts to real life by having the class function as a social media marketing team for an actual local business.

Okay, so I don't review things very much, but I had to review this. I read Jason's book on SEO and found it to be extremely helpful. It gave me the confidence and knowledge to literally rebuild my website - from scratch. This book was an obvious next step. Firstly, it literally made me laugh out loud at points. His particular take on Social Media is spot on. Secondly, and most importantly, it educated me about the fact that in order to do social media marketing right, you have to spend a lot of time and energy creating content. I don't have the time or energy, so instead of wasting a whole bunch of time performing ultimately meaningless social media tasks, I'm choosing to focus my energy elsewhere. Thanks Jason, for your humor and straightforward approach. Thanks also, for saving me a ton of time and energy! And, your availability to answer questions has been invaluable.

I like the way it helps you improve your usage of media sites for your online services or businesses. I have the 2019 edition also. I use this book for my Social Media course at Westmoreland County Community College. It helps me out a lot with knowing how to get the most out of social media when starting a business. Thank you!

I haven't seen another book that covers the different social media (including Facebook) in such a clear and easy to apply manner. The only improvement I could think of is to include Instagram (and Snap). Having read several of the author's books on SEO, I thought I'd try this one as well. Very happy I did. One of the strongest points of the book is that it clearly explains the differences between the social media and what type of messaging to use each of them for. While at the same time it's very hands-on and gives you step-by-step instructions with screenshots on how to do this.

I love how user-friendly this book is to follow! I can sometimes feel overwhelmed with marketing books that claim to give you all the tools and tricks but half of the time it's just nonsense. The Social Media Marketing Workbook is a great tool no matter what level of skills you bring to the table. Social media is constantly changing so just trying to keep up with tools is difficult, this lays it all out in one place for you!

I just used this book in a course that I taught this term on social media marketing. It has exactly the material my students needed. It is written in a style that is fun to read, not like a dry old business textbook. The author's website had lots of links, videos, and other resources that help me teach this course. Finally, the price is right. While the cost of textbooks is soaring, this book's cost was VERY reasonable. I intend to use the Social Media Marketing Workbook for as long as Dr. McDonald keeps it updated. Hopefully, I retire before he does.

I needed this book for school (My Social Media for Business class). I don’t own a small business like some of my fellow classmates do. I took the class because it was one of the courses I needed to take. I liked this book because it helped introduce me to Pinterest and LinkedIn. My other classmates liked it to help grow their business. There’s a little bit of something for everyone. It helped me understand social media a little bit better and showed me that social media can be useful (other than to watch cat videos all day). The reason for the 4-Star review: At times, the book did lose my interest so I started skimming through it (I started reading the sentences with bold text only).

This book does a great job breaking down the most popular social media sites so that even the most novice internet used can understand how they work. The author also gives step by step directions on how to build a marketing presence on the big social media sites. Up front, the author states that this book is intended for small business owners and non-profit organizations. The workbook has interactive links in the kindle edition to print out pages to work along side the author like you would in a classroom setting. I enjoyed that feature, it took from just a book to almost a college class.

As a relative newcomer to social media marketing, I found this a quite helpful resource. The author provided a very clear, consistent overview of the marketing potential of various social media sites, as well as a set of tools for deciding which sites would provide better ROI. I felt, however, that it might have been even more helpful if, while using the Kindle edition, I didn't have to be constantly switching to/from his website resources, to which he makes numerous references throughout the book. Although they were very necessary to the flow of work, they are not included in the book proper: a significant shortcoming, requiring me to rate this otherwise excellent work at only a four-star level. It is refreshing to find a writer who can convey difficult ideas in clear and concise ways: congratulations, Jason, on a very important resource to those of us who have been somewhat left behind in the social media race!

I liked the content but this dude really hates Trump and that gets old.

I myself do not know much about using social media to market a business. This book covers step-by-step instructions on how to set up a page, contents, tying different social media accounts together, search engine optimization, keywords, how to find your reviews, etc. The nice thing about the book is that many of the steps, is that in most all of them the steps are relatively the same, just a slightly different platform. Now I put a simple step to the test. I have been an Avon Rep for years, I have a website but I haven't done much with it until recently. So I decided to create a post that was engaging, asking them to also look at my website to just few the products and asking them to like and share my Facebook post. Then I went to my Instagram page and did the same thing only I tied my Instagram page to my Facebook page. It worked. So now when I post on Instagram it also posts it to my Facebook page. The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. YouTube is a little different in that it mainly is about posting videos, Pinterest the smaller of the group is geared more to women and DIY. Now Facebook and Instagram can do all of those things and more, as were LinkedIn is more about setting up your business profile to network with other businesses and/or finding applicants to fill jobs. All-in-all it is a great book for beginners or technology challenged people who want to use it to promote there business. I will say that, I did not read anywhere in the book on how to make money using these social media platforms, other than the obvious use of keeping your business in front of your family, friends, current and/or potentially new customers. The book is packed with information and instructions, a good social media book.

I have been thinking about opening my own small business based around hand-bound books for a while and have been stumped on one specific part of running a business: marketing. What websites do I use to advertise? Do I buy advertising? How does Twitter work and should I have one? All of this and more were on my mind when I ran across The Social Media Marketing Workbook and I think I finally have answers to those questions and more. Before reading this book, I thought Facebook was something I could ignore during social media marketing since it’s a little old school, but now I realize it can be really useful if I’m looking to connect my business to a specific crowd and age of people. Similarly there is so much information on LinkedIn and how to use it compared with other sites for marketing my business. I think the best thing about this book is its setup. Each chapter is like a week-long lesson in a classroom with in-depth information and assignments to complete to take you along a path that leads to a fully fledged marketing plan. Not only do I have a ton of knowledge on marketing online now, I also have a pretty substantial marketing plan laid out as well. I vaguely mentioned this already, but this book comes with a lot of online resources and worksheets as well that can be accessed after purchasing the book. For me, that is what put this book over the edge for me into pure awesome. Having worksheets and other resources easily accessible online made the whole experience an A+.

I received this book at a discount in exchange for providing unbiased feedback. I bought the 2016 version of this workbook towards the end of 2016, and never really got around to doing much with it. I was hoping the 2017 version, though, with its updates, would include working with Instagram which is where I want to focus my marketing efforts (unfortunately it didn't). I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I appreciate that so much! I found most chapters were relevant and helpful, with timely prompts for review, and tools and downloadable sheets for exploring further. Invaluable! Jason McDonald's writing is succinct, and easy to read and comprehend, putting it a notch above most other social media marketing resources out there. He seems to know just what we need, even when we might not! I still hope in the next version that Instagram will be included! Thank you for a really great resource!

This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. Usually when it comes to social media, we would think they are just for leisure and personal use. Or when it comes to marketing, we would think: oh they work for established brands but would not make a difference for individuals. No no no, branding oneself is important. This book talks about different platforms such as FB, Twitter and Pinterest, and compare among them to help you decide which one(s) make(s) sense for you. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. The bonus here is that this book is the most up-to-date version and has made some revision in order to keep up with what's new. Furthermore, it is not just a glossary of terms but provides step by step instructions to help you devise a marketing plan. I have been to several workshops on social media marketing in my field but they were more like an info session. What we are gonna do with all the information is imperative because we need to translate it into action. For this reason, I highly recommend this book.

The Social Media Marketing Workbook is just that, a workbook full of great ideas, food for thought, and helpful links to information and items for further exploration. I read it once but will be going back through the book, most likely more than once. There is SO much terrific information in this book. This workbook demystifies the process of using social media to gain customers. I learned a ton about platforms that I thought I was really familiar with. The book also has helpful graphics and examples of advertising on the various platforms. This book is worth substantially more than what I paid for it. I have never seen a clearinghouse of information like this that is related to online marketing. The book takes an in-depth look at marketing on all of the major social media sites, including LinkedIn, Facebook, and even Pinterest. The last couple of chapters deal with handling reviews, using SEO, and marketing via email. I particularly enjoyed the section on reviews, as the author covers not only asking for reviews but handling reviews that do not paint a picture of a company in the best light. The email chapter gives terrific insight on how to get a company’s email read and how to develop an email marketing campaign. This book is also easy to read, it is written in a casual, informative style that really makes you feel like you are sitting with the author and having a conversation. I would recommend this book to business owners or anyone who is in charge of marketing for companies of any size.

“Social Media Marketing Workbook” by author Jason McDonald, is a very helpful guide to using the internet and social media to promote your business. If you are like me, you’re not looking to become a tech whiz: you’re just looking to make your business a success through the exposure of social media. I am a traditionally, electronically, and self-published novelist who wants to get information on my books ‘out there’, and I believe this is the perfect guide, ‘workbook’ as it is called, to accomplish that. I also believe it would work as well with any small or medium sized business that just needs a push in the right direction. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you. Again, it is not an in-depth course, it is a workbook, which, I believe, is just what I have needed for years. I wish I had been exposed to such a guide many years ago. It is an easy read and is not difficult to understand at all. I do think the level of detail presented is best for beginners, which is what I am. Dr. McDonald definitely knows his stuff. I would recommend “Social Media Marketing Workbook” for anyone who is interested in advancing their own business and products in the electronic age. I am happy with my purchase and would buy the book again.

This book and author gets 5 stars for a lot of reasons. If you want to know the ins and outs about marketing on social media, then this one is for you. It is written for a beginner who wants or need to learn about social media, homework and all. Reading this book, made me feel as if i was in a class. I am a crafter who wants to start marketing on social media. I have a Facebook Business Page and want to upgrade to attract more customers. My main interest in buying this book was for Facebook but love that it coves all of social media. Eventually, I will use other forms of social media. I hesitate at first, but after reading a few chapters, I am gaining more confidence that I can do it. I like that the author provide additional information and will answer any questions you may have. Using worksheets and to-do-lists helps to organize your thoughts and ideas and help you to see the whole picture. Everything is explained in everyday language. Each term is explained. Using a scenario, he breaks down the steps, making easy for you to understand.

What a great resource book for marketing your business through social media. Author Jason McDonald has done a remarkable job of giving you everything you need for your business to succeed. He gives links to follow, resource references, videos, and a fabulous tool book that goes with it for all your free social media tools. This is a book you shouldn’t be without if you want to succeed. It’s the best-selling marketing book out there, and Author McDonald has done a great job of giving you step-by-step instructions. I love that the author compares social media to a huge party and you’re the host. In that analogy, content serves as the food and entertainment. This book is easy to follow and it’s great for any beginner. Since I’m not familiar with every social platform out there, the author gave a super-fast intro to that platform. I for one am just one person looking to market my product, and the information contained in this book has helped me get going. If you’re an entrepreneur like me with a small business, this book’s definitely for you. If you want to learn the ropes quickly without all the hullabaloo associated with some of the 'marketing gurus' out there, you will do yourself a favor by purchasing this book. It will help you understand how the major social media platforms work and how to find your way around in them. You will have some ‘homework’ to do to help you figure out what you need to focus on. Do yourself a huge favor and buy this book. If you’re serious about succeeding on the internet, you won’t be sorry.

This is a truly awesome book on Social Media Marketing. We used it for my graduate level class at Purdue. I did not realize all the effort and planning that goes into designing an effective marketing campaign on the various social media platforms. It was a real eyeopener for me. The author updates the book just about every year, so you have the most recent information at your finger tips. He also provides a number of video supplements for the book that you get for free. I really cannot recommend this book enough. It is awesome.

I was handed social media and marketing as "other duties as assigned" in my new position. Well - I've been looking for support creating a social media campaign throughout the last few months. Most materials I found are somewhat vague and the tone is somewhat ... hard to adapt to. This book... well - I've already seen clear demonstrations that Jason practices what he preaches. In just 10 pages Jason demonstrated some tips he wrote about actually work. Plus... I am a sucker for Ph.D.s in a writer's title.

I'm glad this was helpful for so many people but, like others, I couldn't get past the format. In fact, it was hard to get past the cover since it is a large book and therefore a giant photo of the self-published author. Yikes! I only browsed through it quickly, but from what I could see there was too much silly stuff and I would have to wade through endless pages to (maybe) find what I needed. I realize that the author is trying to be upbeat and make learning fun, but it just didn't work for me. Returned it as soon as I received it.

I am in the process of launching an online business and Jason has helped reduce much of my anxiety about social media. I am not a 20 something … or a 30 something … or a 40 something, so the whole social media thing seemed overwhelming. I appreciate the Social Media Marketing Workbook’s approach to simplifying what social media is, how it can be effective, and what you need to do to be successful. As a logical thinker, I really value the myriad worksheets that are helping me get my head around tackling social media. Having read his book has changed my mindset about social media from “social media is for kids” to “I will master social media.” The time spent reading the book and doing the exercises has been invaluable. My expectation is that this nominal investment will pay big dividends for my new business.