Registered Trademark: The Business Owners’ Essential Guide to Brand Protection

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

This book has everything for people like me who are into business and gaining the knowledge to protect their business. There is a lot of information to take but Cheryl Hodgson is very clear for this feast of essential brand security. If you are looking for trademark, then this is the book for you and getting the answers you are looking for. It is a very enjoyable book and simple to read and it give you step by step procedures to do it. I recommend buying this book and passing it along other like minded people.

This guide will come increasingly handy when I start looking trademarking my business. It’s hard to know how to go about it, but this guide breaks everything down so that you can avoid being misled by so called experts and not get your ideas stolen. This is great to keep in hand when you don’t know where to start.

Wow! This is such a great book, a friend of mine recomended me this book,and im not much of a reader but this book Has alot of amazing insight and helpful tips.I knew some of the things explained in the firts chapters btw The links are very helful as well.Over All Cheryl Hodgson Explains the game how it is along with helpful tools to help you out in your own Business

As a young woman starting her own brand I found this book incredibly valuable. Going into this book I had pretty much zero knowledge about intellectual property and now I feel prepared to protect and grow my brand. Before this book I hadn't given much thought to trademarking my brand and am now realizing just how valuable that protection is and am prepared to take those steps. Normally I dread reading any kind of business writing but I found this book very engaging and easy to follow. Overall I'd say this is an essential for any young entrepreneur. Packed with essential info and easy to read. Would highly recommend.

After hearing a ton about trademarking recently in the media, I decided it was something I probably needed to know more about before I dive into the process of becoming a small business owner in the coming year. Registered Trademark was the perfect introduction. It was thorough and interesting enough to keep you reading even though the subject matter may not sound fun. The book is extremely informative and smart. I'd recommend it to anyone exploring business ownership and anyone that considers themselves to be a creator. It's always good to know how to protect yourself.

Easy to read, follow and reference. Has been very helpful and insightful while navigating the United States Patent & Trademark Office application for friend's business name and logo. I highly recommend this book if you're planning on filing for a patent or trademark without legal help. It can be done!

Hi, I enjoyed reading this book cause it gives a lot of insight on how to run a business in a proper way and what are the steps in doing so. giving a better understanding of getting your business noticed and having your trademark noticed by your customers. giving the owner detail lessons on going through with making their business more successful then it is so your company can thrive. Everyone should read this it will make anyone a better businessman for sure if they keep with the steps.

This was a good read, especially for those who have any kind of business. Whether it’s more personal, like in my sense, a small writing career. This book gave a lot of good information on trademark and how to protect your brand. It was concise and very matter of fact, making it easy to understand. I am saving this one to recommend to a friend who is working on opening a restaurant. This would be good for any level of business.

This book is definitely a must read for business owners looking to trademark their company. It is very well written & easy to understand. It breaks every part of the process down with the specific steps one needs to take. The author has also provided web links throughout that you can visit for even more information which is really helpful.

You would think that more companies would naturally register their trademark for their company names, but you would be surprised. I, myself, didn't know how important it was until I read this book which explains why you should and the possible risks in not doing so. I liked that this book was easy to ready, and it explains mostly everything, as well as presented examples. It's not easy to come up with an original name brand or slogan, but it's not hard to trademark it once you figure it out. Don't let all of your hard work go to waste, and remember to legally protect yourself and your business.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

The author is a brand protection attorney who delivers a simple, easy to follow three-step plan for business owners to develop and protect their brand and assets. If you own a business or plan to start one you need to read this book.

I really liked how informative this book was! It had so many examples and really let me know what I needed to do. Great for anyone considering or new to owning a business. Really appreciate the attention to detail.

I appreciated that the author listed several different trademark scams to look out for. The book was easy to read and interesting. I enjoyed the fact that listed types like this throughout the book

When I bought this book I was looking for a DYI kind of help, but it helped me to have a clear view of what is ahead. As a low budget entrepreneur, I'm still trying a way to do it by my self with a educated way.

I learned so much reading this book it's very informative and helps you setup your brand correctly and professionally. This book definitely fulfilled a much needed tool to expand towards success.

A must read for business owners. Thoroughly explains what you can and cannot protect. Well organized and a quick easy read. My only complaint is that there are TONS of grammatical errors.... like they skipped the proofread altogether.

I am one of those people who get confused with trademarking and/or copyright issues. But this book cleared all of that in an area that matters to me too, business. Everything in this book is articulated clearly which makes it very simple and easy to understand for everyone including laymen like myself. It also helps that the author is a professional in the field of law!

I found this good for helping me along with my own business and trademarking. If your a interested in getting your idea's branded then you will need to read this first. I highly recommend this.

Cheryl's Registered Trademark book is an easy read and makes what is ever so intimidating seem very simple. I am toward what I hope to be the end of the trademark process... this book has filled in all of my post-application gaps with clarity. Truth told, it made some concepts I thought I fully understood more clear. If you're going to be in business, this book is a must-have!!!

I thought this book was informative and concise, the necessary information was given but not repeated. The sequential order was easy to follow and the steps for registering a trademark were clearly defined. There were several grammatical errors which takes away from the integrity of the book and are also distracting for the reader, otherwise it was well written.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

This book is practical in the best way. It is clear and readable, offering step-by-step instructions about the process of creating your Registered Trademark. The real-life examples are helpful and appropriate. Written in a conversational style, it is as if the author is right there with you, coaching your process.

What a great and informative book. I am currently in the process of opening my own business and the information i learned from this book have helped me tremendously. 100% recommend it to any business owner or entrepreneur.

This book is most certainly an essential guide for anyone who has or is thinking about starting a business and is wondering about brand protection. The book is really easy to follow, and Cheryl Hodgson does a great job demystifying the subject of trademarks. I can easily recommend this to any aspiring businesswoman or businessman.

In this book, the author does a great job explaining the importance of registered trademark protection and not just relying on common law trademarks. She gives a lot of real world examples to show what has happened to others who did it the right way and the wrong way. I also like the fact that this book used a lot of illustrations to convey the ideas. She actually makes the subject matter really interesting. If you want to learn how to build a world class brand (or just protect the brand you already have properly), check out this book.

A great book that explains why you might need a trademark, and how you might be able to qualify one. It also explains a lot about the USPTO's process for examining trademarks, and ways in which an applicant might be able to predict the strength of their mark. In addition, the book lists a lot of case studies that help to explain important points.

This was an amazing thing. It was really cheap and there was no issue when it came to buying it and having it as a item. I loved how it was really organized and there was three in the package. I’d definitely buy again. I love it!

Overall I got this book because I was interested in securing your brand and thought it was very informative and easy to read. The language isn't as dense as I thought it might have been I got me a clearer sense on businesses and their brands. Not necessarily a page turner, but again it taught me stuff.

This is an easy to read and understand guide regarding the types of trademarks, the issues involved in being successful in applying for and receiving your trademark. The author provides several very clear examples of the three types of trademarks that can be registered.

Amazing book! Really goes in-depth about the business world and gives you great pointers and tips! Fantastic read.

This was a great book to start learning how to help my sister take her brand to the next step. I can't wait to pass the information along to her and keep learning more!

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

Excellent book, learned A LOT about copyright and trademarks. Boy there is such a difference i never knew about. The 3 s was cool to read about too. Im happy i made the purchase because the book teaches me how to stay up-to-date with my brand

This book is really amazing and good at teaching you the basics of each topic.

Cheryl’s knowledge of the brand protection field is unparalleled, all of which is earned through decades of work at the highest levels of the industry. This book is distillation of Cheryl’s hard won lessons and it should be required reading for anyone in business.

This is a must read for everyone who is starting a business or has been in business, or anyone who just wants to learn about business in general. I guarantee you will find a few golden nuggets to add to your business. 10/10

Great Bottles!!! Great price as well! I’m Very pleased with my purchase. Even has all the pieces !

The process of obtaining a registered trademark can be confusing and complex. With the increased use of the Internet, especially social media, registered trademarks are more important than ever. The increased business opportunity that comes with the social media age comes with increased threat of intellectual property infringement Cheryl Hodgson’s Book provides any business owner with helpful and necessary information to make sure the names of their products and services are protected . I didn’t realize how important as well as difficult it is to register your trademarks until reading this book. Registering is like playing both offense and defense. If you don’t do it, you may as well handover your intellectual property to competitors! Having study law in business school I have to say I wish more riders were like this one. Just over 100 pages in formatted for all to easily understand, I strongly recommend for entrepreneurs and business people to pick up this title. With 87% of all trademark applications in the US being rejected initially this book is the first line of defense giving you a simple step-by-step look at how to register, common pitfalls and perhaps equally as important: WHEN TO ASK FOR HELP!

This little book was quite a gem to have. It’s filled with great resourceful information. One thing I loved about reading this book is that it considers all levels. Starting from the basics of explaining what exactly a band is, to explaining more in-depth knowledge of how to protect your brand by trade making it. I really loved the egg analogy breakdown In explaining generic vs distinctive brands and learning ways to prevent your brand from getting rejected. I stumbled upon this book as I was getting ready to start my own business and I knew very little about how to protect my brand. I’m happy to have learned the benefits of TM and weather my brand could be legally protected and registered. I’m so glad I found this little gem before making a final selection on my brand.

Securing a registered trademark for your new business or company is more important in the internet age than ever before. Who knew? Beginning with a true story about a small- business owner who settled on the name Amazon for his web-design and networking business about the same time an online bookstore service also chose the same name and describing the devastating after-effects of his failure to secure a registered trademark for the name, the author takes the reader through the legalities and the importance of securing a trademark. This book shares easy to understand examples for a hard to understand concept. After all, according to the author, almost 65% of trademark requests are initially rejected. For those starting their own businesses, this book is a must read, a step-by-step guide to even beginning to think of your trademark. She covers the most important considerations for your registered trademark, including pitfalls to avoid. Shared examples help to bring clarity. It is important to note, however, that this book is just a start. To someone with a business degree, it may be an easy read. To someone with little business understanding, the book may seem overwhelming. But it is a great starting place for anyone.

Coming from the legal advisor side of things, it was important to see the guidance given to a business owner and think more in their terms and from their perspective. The business owner's side is more practical and not rooted in the black letter law, so it was helpful to read more about this from the business owner audience's perspective.

This book has a lot of information shared by one of the top business minded lawyers. You can tell Cheryl devoted her time in writing this book. If you looking for answers regarding Registered Trademark then this is the book for you. Good Luck and enjoy....

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

I liked this book as a business owner and writer I was very ignorant of the difference between trademarks and copyrights. If you write a book, build something or use a slogan that you have written the person or business need to have copyrighted and register the trademark. Also work with an advertising agency who know all the ins and outs of promoting your business.

This is a great book if you're looking to start a business. Before you start your business you should read this book to save you from any stressful legal problems. It provides tips on how to do everything correct for your business to succeed. Cheryl Hodgson gives examples of real situations that have happened to real people and their businesses because they missed a step like getting a trademark. This book is great and very informative. You realize all the things you didn't know about starting a business. I used this book for a school project and it provided me with valuable information that my peers did not have.

This book is a very good resource with step by step instructions and examples to walk you through trademarking and branding. The book is very well written, with easy to understand instructions. It is broken down into easy to find sections, including images, to help you find the information you need quickly. The book has assisted in guiding me while starting and branding my business. I recommend purchasing this book, and keeping it handy for reference.

Registered Trademark: The Business Owners' Essential Guide to Brand Protection is chock full of everything people like me, or other business folks need to know to protect their business brand. Wow. So much information, but Cheryl Hodgson sets a clear table for this feast of essential brand security. Thank you for putting this together, now I can look at my brand through a whole new lens. I know the questions I need to ask and I know where I go for more information! Marc Vahanian

Cheryl does a great job showing the merits of registering for a trademark and giving background on registration and maintenance of a trademark. Well done!

I liked how the author managed to pack a ton of information into a short read. If you’re a business owner, I definitely recommended it as one of those books you could either read straight through or flip around to the chapters you really need.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection doesn't sound like a fun read but the book does a great job of making the information accessible and easy to understand - and I dare say, kind of interesting too.

Thank you for your book Cheryl. Great legal advice for all Business Owner's to Protect their Brand. Get this book now, as Cheryl Hodgeson, is an attorney with a heart of gold. Talya Meldy Clear Way To Health Within

For new business owners this is a must read. It was easy to understand and informative. I’ve learned a lot from this book about trademarking and how to protect it ensuring you don’t lose out on your product.

Cheryl is the "de facto" go to person for brands. So thankful she wrote this book!

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

There was an abundance of info on trademark issue that I couldn't find anywere else. It was clear, readable and so helpful

I've recently decided to register a trademark, and this book was essential in completing the process. Easy read and practical.

In case you couldn't tell I was under the impression that a copyright and a trademark are if not the same then at least similar. I think in my mind I thought copyright was for things while a trademark was for ideas. After reading, well, I actually still don't know the ins and outs of a copyright (duh, but I guess I do know what my next read will be) however thanks to this book I know *A LOT* more about trademarks including my favorite piece of advice: “the task of describing the product or service offered under your brand name is best left to advertising and marketing; not as part of your brand.” Which really kind of blew my mind upon reading because it really sums up the spectrum of “strong brands” *and* I happen to think it's advice applicable to more than just the TM side of business. Oh, and that slogan of the 3 S's? It's ABSOLUTELY the best way to describe *and* sum up the book (and it's also a stellar example of a TM). First you select (you choose a strong brand), you secure (as in you register) and you sustain (because as the book points out once your brand is registered it doesn't go sit in a drawer, you have to monitor it or face the risk that it be sucked into public domain; like aspirin! Who knew?) 3 S's easy to remember, don't know if it's as easy to do but I'm happy to walk away with that easy to recall bit of knowledge. This read to me was filled with really interesting information, from learning about the four horsemen (no, not the apocalypse ones) to that trade dress has little to do with a gown made of fabric (though if you think about it *it could*) I not only enjoyed reading it but I also ended the book having learned quite a few things. But were they the ones that were “promised?” Meh. And that's the one thing I'm on the fence about. As much as I liked this book, and though it *does* prepares you to register your trademark it does so in the light of “general ideas” (as in things to take into consideration like how to tell how strong your brand is) but it doesn't actually “prepare you” as in it doesn't say which offices to go to, any estimates on how much legal services might cost etc. However, I won't deny it isn't *completely lacking* of those details, as it does speaking of them (though again in general terms) and I do appreciate that it also warns that “If you have decided to file on your own, understand how non-lawyer filing services work and the limitations upon the services and skills they bring to the process.” Which is very sound advice. I also have to concede that the book “warns” on the copyright page that: “This publication is designed to provide accurate and authoritative information in regard to the subject matter covered and is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting or other professional services. If legal advice... is required then the services of a competent professional should be sought.” Which is all true, they *didn't* promise me a step 1-2-3 in a more practical aspect they just “promised” *more general scope* in the preface where it says that this guide “empowers you to successfully protect and grow your business, including brand assets, by securing the benefits of protection from registered trademarks. Business owners... will learn how to use registered TMs as a cost-effective way to immunize the life of a brand against today's many cyber threats... The GUIDE provides a simple 3-step plan which when followed will greatly increase the chances of securing registered TMs...” Guide is in caps because in the book it's in italics (in my opinion to emphasis that IT IS a guide, no more no less). And those “safe promises” I'd say ARE true after reading, save the “cost-effective” part as, well, like I've been saying, on the one side it's an implied cost-effectiveness when the other option is being sued but can it *truly* be called cost-effective if I have no idea how much hiring an attorney or any other part of the TM process actually costs versus using the “limited filing on my own”? And are those few words of caution enough? I don't know and so that is why I'm on the fence, perhaps it's something, perhaps it's nothing but to me it was the thing that left me... I hesitate to say unsatisfied, but I'm also not completely satisfied. Yes, it's also kind of nitpicky but there you go. Oh, and also the link to the additional “plan your steps” guide didn't work for me which was disappointing. So, overall this book was an interesting read and despite my one point of contention as it's a nonfiction that DOES speak on the topic it claims I can't but rate it 5 stars; objective mission accomplished. I'd recommend this book to any newbie who wants to learn more about trademarks but keep in mind that if you're actually interested in filing for one you'll have to do more legwork/research than merely reading this guide otherwise I'd say it's definitely a wonderful introduction to the topic.

I got so much out of "Registered Trademark" as it helped me to fully understand the importance of trademarking as well as the many facets of the process and its history. Trademarking was something I kind of understood but never quite grasped. I have researched the topic here and there online but articles just didn't seem like they explained everything. Enter the book "Registered Trademark" that effectively explains the point of trademarking and really gets down to the nitty gritty of it all. I especially appreciated the fact that the author listed several different trademark scams to look out for. I actually have been a victim of "cybersquatting" and wish I could have read this book before giving in and paying a large sum of money just for a domain name. This particular subject, along with many more in the book, is so valuable and makes this book extremely necessary in terms of brand protection and trademarking.

All businesses require proper branding. In Cheryl Hodgson ‘Registered Trademark: The Business Owners’ Essential Guide to Brand Protection’, we learn about the importance of perfect branding and steps one should take to have their business noticed by potential clients. Cheryl Hodgson’s book is divided into various parts that focus on a variety of business topics. The text in the book is well arranged and easy to follow. After reading this book, businessmen, businesswomen and aspiring entrepreneurs that want to join in the business world will get pointers on how to grow their small or large businesses, and how to stand out in the market. This book is relevant today especially since we live in a digital world where a good portion of the marketing is done online.

If you’re looking for an insightful guide to secure your trademark for your brand, then look no further than Registered Trademark: The Business Owners’ Essential Guide to Brand Protection. In a world where everything has changed with online marketing, it is more important than ever to protect your growing business. The author shares the steps to securing a brand, how to avoid being scammed, and how to find an expert, to name a few. Hodgson, an attorney, writes this guide in easy to understand language. She makes it clear that registration is just the beginning, not the end, of “brand health.”

I really learned a lot from reading this book because it discussed the importance of trading marking a business. The book provided helpful tips about protecting ones business. I learned to always obtain legal protection for my business. The book has excellent and valuable information for new entrepreneurs like me. The book also give tips on how not to get scammed and bullied online. I would definitely recommend this book to anyone wanting to protect their ideas or business name.

I’m so happy to have found this book on Amazon and Kindle! Being self-employed and running my own businesses, I'm always looking for new books and more knowledge to help me grow. This book delivered. Using many real-world examples, author Cheryl Hodgson takes you step-by-step on how to obtain and use trademarks to the best advantage possible for you and your business. It flows well and is an easy read full of useful gems. I'm glad to have this in my digital library!

I learned so much reading this book. I once got confused about trademark but after reading this book i was able to understand more about trademarks. One can tell that cheryl hodgson devoted her time to explain more about trademark its really easy to understand and to follow.

Am so glad that I was able to read this book because I was able to obtain alot of information about trademarks. The lines are written in way which is easy to follow and understand. I would recommend this book to anyone who wants to learn more about trademarks.

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.

I think this is an important topic often overlooked by business owners. To have the benefit of an experienced attorney's advice on this is can't miss. Well worth the read by any business person who owns a business with a brand!!!

Registered Trademark: The Business Owners’ Essential Guide to Brand Protection by Cheryl Hodgson is an absolute essential read for anyone with a business or brand. It is a comprehensive yet simple and easy to understand guide to registering your trademark in today’s internet-driven world. Cheryl provides a 3-step process that is essential to registering your trademark and avoiding not only rejection but theft. Cheryl is a veteran in the legal and business world that has the knowledge and expertise to provide a proven and factual guide that anyone can understand and follow. I was surprised that this book was so easy to comprehend and follow. I was worried that since it was a legal and business guide that it would be full of cryptic technical speak, but Cheryl was able to write everything in easily understandable words. In today’s world, the internet is everything and hackers and scammers are everywhere. Registering a trademark is not as simple or clear cut as it used to be. New rules and regulations apply to safely and securely go through this process now. I was astounded at the number of ways and threats that internet hackers can use to steal your work. Cheryl provides you everything you need to avoid this. I highly recommend this book to anyone in the business world looking to brand or rebrand a trademark. It will give you everything you need to know to safely complete this process while avoiding rejection or theft. It is easy to understand, and the 3-step process is amazing.

If your aspiring to be a successful entrepreneur, then this is a must read and should be kept in your office at all times, because your going to need for reference. Now when you think of world known trademark symbols like the arching M of McDonald, or the swoosh sign on Nikes, but no one puts into account the process of coming up with a trademark from conception to the end , and that's not all theres tons of info of what happens In between the beginning and end & theres more , if you should get to that point of having your trademark approved theres still alot of work to be done, like maintenance , vigilance & renewing trademark every ten years. I had no idea of all the intricacies of the trademark world.and the tremendous importance of securing your trademark and how it important it is to the success of your company, so much so that companies are ready to spend thousand and thousands of dollars in court costs to protect their trademark symbol from would be scammers, third party users, and deceptive practices. I dont want to tell you to much, but I will end it with this interesting fact I read in this book. So 63% of trademark applications are rejected every year. You wanna why , read this book to find out .

I tore through this book because it was packed with so much excellent information. As a small business owner with a completely unprotected brand, I hadn't given much thought to obtaining a registered trademark. But after reading the information and anecdotes in this book, I'm looking into the process of getting one for myself. It's a great way to protect my business and all that I am putting into it. And that's something I don't think I would realize without this book. Unlike a lot of books on business practices, this one is written in a very conversational tone. It's easy to follow and persuasive without being condescending or bullying. It really outlines the reasons why some companies need a registered trademark without putting on the pressure until the reader feels cornered. I definitely recommend this book to anyone who has a small business or plans to start one! It's a quick read that could save you years of time and countless dollars down the road.

Before I studied this book, I thought I had some knowledge of what a trademark and a copyright were - the differences between the two, as well as its similarities. Turns out I didn't - and this book was a huge part of that. The next bit of advice I really liked regarding trademark was the idea of not trying to shove the service or product you are trademarking down everyone's throats - your trademark doesn't have to explicitly describe what you are offering to the public....your marketing will do that for you. After all, what is Google? You create your name, your trademark and keep your services separate. This book is definitely a good start to showing you how to prepare a trademark, beyond the differences of copyright and trademark, but be forewarned that it doesn't tell you explicitly the step by step process. It is more for those who are on the fence about it in general and how to decide when your brand is at that step.

This book is a “must read” for anyone who is building a business, building a brand, or re-branding! It’s not often that a veteran in their field writes something so comprehensive and so simple..so easy to read and understand for the lay person. That’s exactly what this book is. It is an easy to understand guide in simple language that deals with the often overlooked, and yet absolute necessity of brand protection. Many entrepreneurs overlook trademarking completely or until it’s too late, leaving profits on the table. We have entered a new era of online marketing, and new rules apply. Hats off to Ms. Hodgson for writing something so timely and giving us strategies to navigate this new environment.

This book is an absolute must for anyone starting a new business, is building a small business or just wanting to learn more about brand protection. It’s so informative and easy to read—and the tone is colloquial and non-intimidating! It’s also a fast read and includes good strategies that anyone can understand. The book made me truly understand the importance of brand protection and how to go about it. I knew nothing about trademarks before I read this book, but now I understand them and so much more. Before reading this, I would not have known that I needed to trademark what I am doing. P.S. Loved learning the 3 Ss—Select, Secure and Sustain!

This is a great book from an author who is a brand protection attorney who knows the industry very well. She provides a three step plan for business owners in assisting them to develop and protect their assets and brands. A must read if you are a business owner or looking to open up your business. Her take on not only protecting your business but also on how social media can plan a key role in developing your business but also protecting it with Online Market Places, Google AdWords and other platforms. Being an entrepreneur is not just about owning your own business, labor and ideas but it also protecting them. And that in itself is an animal on its own. This book provides that knowledge.

This book is a good reference guide that will empower you with a plan towards safeguarding the life of your brand. The author has done a great job in providing and explaining a three step process in helping you to insure yourself and create a strong and legally protected brand. The trademark principles have been clearly presented in an easy to understand language making the book to become even much interesting to read with the good tips that have been highlighted using a standard format. It is actually a book that will help you have access to the keys that will truly unlock your business doors and help you achieve your desired goals and targets. I highly recommend!

Great quick read on trademark law, how to protect yourself, the risks to your business and three easy steps to evaluate a trademark for your business. I am really thankful I read this as it gives me a deeper perspective of developing logos for companies. Now I will feel confident that I have a sustainable product. I wish there were more legal jargon and more in depth look at the complexities but I suppose that’s why they suggest hiring a professional! Would suggest to any new business owner looking to understand the tech business platform.

I usually only read fiction, but my interest in writing has led me to explore business, and with it comes the need to understand copyright and trademark. I really thought those two were both the same thing, whoops! The book was written in easily understandable, down-to-earth language. I expected that learning these kinds of things would be boring but this really wasn't. And I have to tell you, my short attention span really appreciated the breaking down of the process into three steps. Much easier to manage that way! I'd recommend this book for anyone who's having a hard time understanding the issue of trademarking and needs it put in layman's terms.