Motorsports Marketing and Sponsorships: How to Raise Money to Race and Give Sponsors What They Really Want

Outstanding! This is a fantastic book and a must have for any in the Sponsorship or Marketing Business arena. While it says it's directed at Motorsports, the basics lessons in this book apply to all sports teams. It's very comprehensive, and very detailed. Alex takes readers through the differences in Advertising, Marketing, and Branding, he explains in detail how to value a team, ROI, Decks, Proposals and Proof of Performance, and much much, more. My maim reason for writing this review is for all the younger audience out there getting into racing. Please buy this book, ask your folks to get it for a birthday or Christmas present, whatever you have to, and learn how to do sponsorship the correct way. This is the best book I have come across so far and it's really good. I've spent over $50 bucks on a sports marketing recently and it was so shallow, it covered many topics, but nothing in detail. This book not only gives you granular detail, you even get insight from Race team's Commercial Director's, Racers, and more importantly, Sponsors like Monster Energy, Lucas Oil, and others. Definitely, definitely, worth the money, highly recommended.

Every serious professional athlete in this field needs to bunker down and study this book! It's a serious book so don't expect fluff treat it like a college text book and get the knowledge to get out there and rock n roll! This game is all about giving the right value to marketers so you can get the cash to hit full throttle and kick some ass! Shake and bake!!

Great book for every off road racer and promoter. Alex has done a fantastic job of laying out what sponsors want and how racers can deliver that. Highly reccomended reading.

Excellent. Very informative. Written in a manner that is easy to understand. Great insight into what a team and a sponsors needs in a sponsorship deal.

Great book for the knowledge of sponsorships in racing!

Excellent. This book touched on all aspects of sponsorship in motorsports. Very relevant to anyone looking to have a reciprocal marketing relationship with businesses.

It's amazing!!!! I loved XPlay Nation as well but this one is just what I needed, nicely laid out, and quite smart. It hit all the points I needed for my work in marketing and more. Highly recommend for anyone into racing or action sports of any kind since much of the info applies across sports.

Great resource for our race team!

Loved reading this! I found it easy to understand as someone with only a basic understanding of the industry, very well written and engaging the whole time. Completely recommend.

Good advice easy read

Outstanding! This is a fantastic book and a must have for any in the Sponsorship or Marketing Business arena. While it says it's directed at Motorsports, the basics lessons in this book apply to all sports teams. It's very comprehensive, and very detailed. Alex takes readers through the differences in Advertising, Marketing, and Branding, he explains in detail how to value a team, ROI, Decks, Proposals and Proof of Performance, and much much, more. My maim reason for writing this review is for all the younger audience out there getting into racing. Please buy this book, ask your folks to get it for a birthday or Christmas present, whatever you have to, and learn how to do sponsorship the correct way. This is the best book I have come across so far and it's really good. I've spent over $50 bucks on a sports marketing recently and it was so shallow, it covered many topics, but nothing in detail. This book not only gives you granular detail, you even get insight from Race team's Commercial Director's, Racers, and more importantly, Sponsors like Monster Energy, Lucas Oil, and others. Definitely, definitely, worth the money, highly recommended.

Every serious professional athlete in this field needs to bunker down and study this book! It's a serious book so don't expect fluff treat it like a college text book and get the knowledge to get out there and rock n roll! This game is all about giving the right value to marketers so you can get the cash to hit full throttle and kick some ass! Shake and bake!!

Great book for every off road racer and promoter. Alex has done a fantastic job of laying out what sponsors want and how racers can deliver that. Highly reccomended reading.

Excellent. Very informative. Written in a manner that is easy to understand. Great insight into what a team and a sponsors needs in a sponsorship deal.

Great book for the knowledge of sponsorships in racing!

Excellent. This book touched on all aspects of sponsorship in motorsports. Very relevant to anyone looking to have a reciprocal marketing relationship with businesses.

It's amazing!!!! I loved XPlay Nation as well but this one is just what I needed, nicely laid out, and quite smart. It hit all the points I needed for my work in marketing and more. Highly recommend for anyone into racing or action sports of any kind since much of the info applies across sports.

Great resource for our race team!

Loved reading this! I found it easy to understand as someone with only a basic understanding of the industry, very well written and engaging the whole time. Completely recommend.

Good advice easy read

An amazing book that is easy to read and sets up aspiring racers and sponsors alike on how the motorsports marketing and sponsorships process works. The book lays out all the different ways sponsorships can be utilized and most importantly, how to value the many benefits it provides.

This book is well written.....worth it's weight in gold...... I read it a week before I went to the PRI show in Indy........ I know it helped me with a couple of new sponsor contacts. Thank you

Book in great condition. Great information.

Every person in motorsports should read!

I recently purchased this book for research on a racing project. Excellent source of valuable information! I would highly recommend it to anyone in ANY industry utilizing brand sponsorship.

This book was thoughtful, insightful, informative and all in all, beyond helpful. It is a must read for anyone of the motorsports marketing industry.

Great book for the racer looking to get pro level sponsorships.

A close friend recommended this book to me because he knows how much effort I have been putting in to building a marketable race program. This book not only has opened my eyes to how much more I can do to attract sponsors but why my previous attempts have been failures. I'll be honest, I had no clue how to value my race program or myself. I am truly surprised with how much information is given in this book, information that seems like it would be an industry secret. As someone who went to college for business, I was much further away than I realized to understanding Motorsports sponsorship. Many things mentioned in the book are things I knew existed but I didn't know why. I now realize how many missed opportunities I have had and how many new opportunities to improve my racing career will be utilized. Since reading this book, I have completely rethought my marketing approach and what tools I plan on taking advantage of. So many independently owned teams in the monster truck racing industry are missing out. If you are anyone in the Motorsports industry, you NEED this book!

Thanks!

Very informative book, new points ov view to the concerns of sponsorship.

Good insight into Motorsport marketing.

Good book with interesting insights. ...

Book received

Enjoyed the book. Very insightful!

Great read for anyone trying to get started in Motorsports marketing.

Awesome reading

Alex has some great information in this book. I highly recommend it.

Great info.