CROWDFUNDED: The Proven Crowdfunding System For Launching Products, Raising Millions, And Scaling Brands Using Indiegogo And Kickstarter

As someone who has a few ideas, but absolutely no business experience, I found this book gave me more confidence in taking my project to a crowdfunding platform. I've seen many campaigns that look like the product is good, but their page is lackluster or their community management is non-existent. They should have bought this book. On top of the good advice you'll find in this book, you'll also discover a great conversational tone to the writing itself. It's by no means a dumbed-down style, but it avoids making you feel like you should have gone to business school for 4 years if you want to understand the cryptic wisdom within this tome. I feel like I'm being talked through the process by another human being, which can be hard to achieve in a self-starting book. I've always liked the idea of crowdfunding my ideas as opposed to shopping investors, but I always felt like there is some step I was missing that was preventing me from starting in the first place. This book has helped me get over my own hurdle and start the process.

I picked up this book hoping to get some quick tips before launching my Kickstarter campaign, what I got was an incredibly wide-view into how and why crowdfunding works, and exactly how to make it work for me. Not only does this book give you the exact step-by-step process for launching a campaign (filled with strategies I've never heard of or would have thought of on my own), but it also goes into the philosophies and teaches you how to think about launching products. I feel like an expert in crowdfunding after reading it, and I'm ready to crush my campaign. This is a must-read for anyone who's getting ready to launch, or is interested in what the future of product launches will look like.

As a CPA I am skeptical by nature. I’m paid to be. So when a product “Under Promises and Over Delivers” I am delighted in addition to being surprised. Mark’s book is an excellent “how to” guide in several areas. Ralph Waldo Emerson’s timeless quote “Build a better mousetrap and the world will beat a path to your door” is as much in play today as it was in the late nineteenth century when Emerson coined the phrase. I am not going to try an outline everything you will learn from this book. It would take too much time and I would miss important details. So, let me simply put it this way: If you have a product that you want to get to the market while understanding the nuances and requirements of the tricks and turns while raising money for advertising, branding, development, inventory, marketing, positioning, results, tracking (investors and sales), up/add-on/future sales - This is your Go To Guide. Start here!

I have read other books and articles on crowdfunding, and "Crowdfunded" introduces a very practical step by step way to set up your campaign. The other interesting point about the book is the part 5, "Next Steps" that focus on what happens after the campaign is ended (and probably fulfilled). That's something that I had never thought about, so well done Mark! :-) The introduction mentions the corona virus situation, and it makes the book so real for us!

Great resource for getting started with crowdfunding, or any product launch. This book not only takes you through every step of the crowdfunding process, providing tools and useful resources along the way, but also challenges the reader with exercises and thoughtful questions that must be considered for any product launch, crowdfunded or not. Pretty much any question you might have about crowdfunding will be answered in a clear and concise way - from the pros and cons of each platform, to what time of day is the best to launch your product. Each section also comes with examples from the author's own extensive crowdfunding experience. The book is easy to navigate, too, which makes it a useful reference once you're underway. If you're considering a crowdfunding campaign, this is a must-read.

If.you're thinking about launching a crowdfunding project or just want to know more about the industry, I cannot recommend this book enough! I've worked with an agency that does C.F. Projects as well as worked on large non-CF launches and am blown away at how spot-on Mark's strategy is. Beyond the strategy, he dives into the nuts and bolts of what creators really need to be focusing on as well as tell you the exact tools you need for success. Even if your not launching a crowd funding project, this is just a good business book. If you're still thinking about it, just read it and decided for yourself. It's not super long and the language is easy to understand and implement.

This is not a book you simply read once and move on. If you're launching a product (or doing any digital marketing at all) this will sit on your desk with tabs, folded pages, highlighters, etc and serve as a useful guide. I'm normally very skeptical of marketing books these days. They generally push the same repurposed Gary Vee advice with a self-serving agenda. NOT THIS BOOK. Mark has laid everything on the table. I enjoyed seeing examples, screenshots, and real data. This is seriously a powerful weapon for anyone launching a product (physical or digital). Highly recommend.

This book might not go into the technical aspects of how Launchboom does their marketing work, but Mark Pecota gives a blueprint for the foundations to a successful campaign. I have consulted with almost 100 crowdfunding campaigns, some earning over $2,000,000, and also with those earning as little as $10,000, and there are definite differences in how these creators handled their projects and campaigns. Mark Pecato understands how to maximize success, and he explains it very well, simply, and in delectable detail. The value and depth contained in this book is a rare gem. As a professional marketer, I am surprised by the little tips and tricks scattered throughout this book. Some of these advanced techniques personally took me years of experience to figure out, such as: whitelisting emails after a recipient replies (not mentioned in the book, but try asking your lead to reply to the email in your blast or autoresponder!)... or, using the Suggestions engine on Facebook for advanced targeting.

Overall, I really enjoyed Crowdfunded and can tell that the author, Mark Pecota, has some solid insights about how to utilize modern-day social media and advertising to test and launch new products. To the would-be reader –– the modern product life cycle consists of several phases, the first two phases are the development and introduction phase. This book focuses on the transition between these two phases and describes strategies and common pitfalls to avoid using real-world examples. Although the book comes from the perspective of using crowdfunding as a medium for launching a product, the strategies are applicable to non-crowdfunding approaches as well. As such, it is a useful book for any person who develops or markets products.

The new economy is giving entrepreneurs more opportunities to take their ideas and products to market faster and easier than ever before. Using the power of crowdfunding is the best way to test the market's appetite with your MVP and then build it out to satisfy those interested. This book is the guidance needed to help you do just that. I felt like the detailed framework outlined to launch a product allowed the reader to go in with eyes wide open. If you're looking to launch a product through crowdfunding whether on your own or through a marketing agency, you should read this book first.

As someone who has a few ideas, but absolutely no business experience, I found this book gave me more confidence in taking my project to a crowdfunding platform. I've seen many campaigns that look like the product is good, but their page is lackluster or their community management is non-existent. They should have bought this book. On top of the good advice you'll find in this book, you'll also discover a great conversational tone to the writing itself. It's by no means a dumbed-down style, but it avoids making you feel like you should have gone to business school for 4 years if you want to understand the cryptic wisdom within this tome. I feel like I'm being talked through the process by another human being, which can be hard to achieve in a self-starting book. I've always liked the idea of crowdfunding my ideas as opposed to shopping investors, but I always felt like there is some step I was missing that was preventing me from starting in the first place. This book has helped me get over my own hurdle and start the process.

I picked up this book hoping to get some quick tips before launching my Kickstarter campaign, what I got was an incredibly wide-view into how and why crowdfunding works, and exactly how to make it work for me. Not only does this book give you the exact step-by-step process for launching a campaign (filled with strategies I've never heard of or would have thought of on my own), but it also goes into the philosophies and teaches you how to think about launching products. I feel like an expert in crowdfunding after reading it, and I'm ready to crush my campaign. This is a must-read for anyone who's getting ready to launch, or is interested in what the future of product launches will look like.

As a CPA I am skeptical by nature. I’m paid to be. So when a product “Under Promises and Over Delivers” I am delighted in addition to being surprised. Mark’s book is an excellent “how to” guide in several areas. Ralph Waldo Emerson’s timeless quote “Build a better mousetrap and the world will beat a path to your door” is as much in play today as it was in the late nineteenth century when Emerson coined the phrase. I am not going to try an outline everything you will learn from this book. It would take too much time and I would miss important details. So, let me simply put it this way: If you have a product that you want to get to the market while understanding the nuances and requirements of the tricks and turns while raising money for advertising, branding, development, inventory, marketing, positioning, results, tracking (investors and sales), up/add-on/future sales - This is your Go To Guide. Start here!

I have read other books and articles on crowdfunding, and "Crowdfunded" introduces a very practical step by step way to set up your campaign. The other interesting point about the book is the part 5, "Next Steps" that focus on what happens after the campaign is ended (and probably fulfilled). That's something that I had never thought about, so well done Mark! :-) The introduction mentions the corona virus situation, and it makes the book so real for us!

Great resource for getting started with crowdfunding, or any product launch. This book not only takes you through every step of the crowdfunding process, providing tools and useful resources along the way, but also challenges the reader with exercises and thoughtful questions that must be considered for any product launch, crowdfunded or not. Pretty much any question you might have about crowdfunding will be answered in a clear and concise way - from the pros and cons of each platform, to what time of day is the best to launch your product. Each section also comes with examples from the author's own extensive crowdfunding experience. The book is easy to navigate, too, which makes it a useful reference once you're underway. If you're considering a crowdfunding campaign, this is a must-read.

If.you're thinking about launching a crowdfunding project or just want to know more about the industry, I cannot recommend this book enough! I've worked with an agency that does C.F. Projects as well as worked on large non-CF launches and am blown away at how spot-on Mark's strategy is. Beyond the strategy, he dives into the nuts and bolts of what creators really need to be focusing on as well as tell you the exact tools you need for success. Even if your not launching a crowd funding project, this is just a good business book. If you're still thinking about it, just read it and decided for yourself. It's not super long and the language is easy to understand and implement.

This is not a book you simply read once and move on. If you're launching a product (or doing any digital marketing at all) this will sit on your desk with tabs, folded pages, highlighters, etc and serve as a useful guide. I'm normally very skeptical of marketing books these days. They generally push the same repurposed Gary Vee advice with a self-serving agenda. NOT THIS BOOK. Mark has laid everything on the table. I enjoyed seeing examples, screenshots, and real data. This is seriously a powerful weapon for anyone launching a product (physical or digital). Highly recommend.

This book might not go into the technical aspects of how Launchboom does their marketing work, but Mark Pecota gives a blueprint for the foundations to a successful campaign. I have consulted with almost 100 crowdfunding campaigns, some earning over $2,000,000, and also with those earning as little as $10,000, and there are definite differences in how these creators handled their projects and campaigns. Mark Pecato understands how to maximize success, and he explains it very well, simply, and in delectable detail. The value and depth contained in this book is a rare gem. As a professional marketer, I am surprised by the little tips and tricks scattered throughout this book. Some of these advanced techniques personally took me years of experience to figure out, such as: whitelisting emails after a recipient replies (not mentioned in the book, but try asking your lead to reply to the email in your blast or autoresponder!)... or, using the Suggestions engine on Facebook for advanced targeting.

Overall, I really enjoyed Crowdfunded and can tell that the author, Mark Pecota, has some solid insights about how to utilize modern-day social media and advertising to test and launch new products. To the would-be reader –– the modern product life cycle consists of several phases, the first two phases are the development and introduction phase. This book focuses on the transition between these two phases and describes strategies and common pitfalls to avoid using real-world examples. Although the book comes from the perspective of using crowdfunding as a medium for launching a product, the strategies are applicable to non-crowdfunding approaches as well. As such, it is a useful book for any person who develops or markets products.

The new economy is giving entrepreneurs more opportunities to take their ideas and products to market faster and easier than ever before. Using the power of crowdfunding is the best way to test the market's appetite with your MVP and then build it out to satisfy those interested. This book is the guidance needed to help you do just that. I felt like the detailed framework outlined to launch a product allowed the reader to go in with eyes wide open. If you're looking to launch a product through crowdfunding whether on your own or through a marketing agency, you should read this book first.

The book clearly highlights the steps needed to launch a successful crowdfunding campaign to bring a product to frution! Highlights the work you need to do beforehand, how to pick the best crowdfunding platform and use its various features effectively, how to identify who to market to, how to use facebook and other marketing platforms, PR, advertising, etc. And how to transition to ecommerce once your crowdfunding succeeds. Uses multiple examples from real life to highlight key points. Easy to follow and had resources and worksheets to help you develop an effective and successful crowdfunding campaign.

If you are looking to get the best information on how to run a successful crowdfunding campaign read this book. In other books, I have found it is so easy to get ahead of yourself with your expectations, but the author continually keeps you well-grounded and aware of the need to do every step properly. Cannot recommend it highly enough!!

I wish a had read this before failing my crowdfunding project. So many aspects and tools you never realized you have access to that helps you tremendously. For a $1 digital download, this is phenomenal value when this wisdom is worth so much more. Value aside, it's a good read, not too drudgerous with technical detail nor long-winded. Great overview with great in-depth explanations of how and why. If you're a self-starter or have zero budget this is for you. If you have money to make money there are avenues for you too. You don't know what you don't know but this book will tell you and teach you the knowledge you may lack to have a successful LaunchBoom.

CROWDFUNDED goes into incredible detail on everything you need to do to have a successful crowdfunding campaign. There are so many important steps in this book most people wouldn't even think to think about. If you're looking to fund projects successfully on Kickstarter or Indiegogo, even if you've done it before, this book is an essential and WILL bring you more backers and funding.

This book is full of extremely helpful information, tactics, advice, and strategy for launching a crowdfunding campaign and generating pre-sales for your product or service. What I love most about this book and need to give the author major credit for is the concise and easy to follow manner in which it's written. There is no fluff or unnecessary information which I absolutely love. If you're planning on launching a new product or service in 2020 you should absolutely read this book!! 5 stars!! Thank you Mark for an extremely helpful and interesting book!

Mark overdelivers in this book showing you the ins and outs of crowdfunding. I have not ever done one but with this book I fully understand how I could and already have a few great ideas in the works because of this book. Using this book as a guide I know it will generate the funding I need to back my upcoming project. Bravo Mark for putting this together for us!

I appreciated how this book took a straight-forward, methodical, and data-driven approach to crowdfunding. Mark details exactly how to launch a successful crowdfunding campaign and also provides the resources/data to back up those details. I highly recommend this book to anyone wanting to learn how to launch a successful crowdfunding campaign. Since reading this book, I've joined Launchboom's (Mark's company) crowdfunding masterclass academy to help me launch my campaign. Thank you Mark for the great book!

Not sure why the author would give away all the secrets their agency has learned over the last 5 years, but it is all here, with examples, and actual data. I'm only 50% through the book and I'm already giving it 5 stars! I've probably bought over 2000 items from Amazon and rarely leave reviews. This was an exception. I'm already implementing some of the steps (VIP vs nonVIP emails, etc).

Finally! Step by step directions on HOW to do this! This is AMAZING and exactly what I needed, thank you!

Doesn't hold back the good stuff. I'm a digital marketer and I learned just what I needed to feel comfortable jumping into crowdfunding myself. For me it was last-mile things, for someone new to marketing it will be revelation after revelation.

Easy to read. Clear steps with practical examples. Great to understand the while process and compare contrast kickstarter vs indiegogo

Exceptional guidance from a true professional in a very smooth read. The author has clearly invested enormous energy into studying his method. This is no gut instinct marketer, but a precision technician who is sharing his knowledge with great generosity. The complicated challenge of tapping into crowdfunding becomes remarkably clear in his hands.

I have never been that familiar with crowdfunding and had lots of questions regarding the entire process. This book provides step by step instructions and suggestions how to lead you through it. There are also many useful links and resources provided to help you along as well. Very well done.

You can tell the guy who wrote this knows a lot about kick starter and indie go go. It does a good job explaining things for newbies but also gets into actual strategic application with examples. Highly recommend.

This book and Mark Pecota have the exact system to follow for success in crowdfunding. It's a great, well-organized read with proven concepts and easy to understand steps to replicate in your launch. Read this book. Hire Mark and LaunchBoom. They could quite literally impact the trajectory of your crowdfunded startup for the rest of your life.

This book is a must for anyone crowdfunding, thinking about crowdfunding, or even just curious about what launching a product is like. Especially in the day and age of high level self help books that manage to not say anything at all, Crowdfunded shines as an example of a well written, actionable how-to for anyone looking to take on the crowdfunding industry.

Really interesting and thorough information about crowdfunding. This field is going to continue to be important in the future and I feel like I am learning from someone that knows the topic inside and out. Highly recommend it to anyone interested in this space

This book was a great overview of the crowdfunding process, the ecosystem of support companies, and how launchboom goes about their campaigns. Easy to read and packed with insights and some valuable data from launchboom's campaigns as well.

This is the book I have been waiting for. There are many crowdfunding books out there but I haven’t been able to find one that lays out the process for getting a product successfully launched so clearly. This book does exactly that with actionable steps backed by proven results. So excited to put what I’ve learned into action!

Great and insightful book, it is very hard to find a book or any piece of information about the crowdfunding since most of the stuff is generic and most books simply repeat themselves. Absolutely recommended if you plan on starting your personal business or product.

Very informative. I can't believe I've got all these strategies and resources for just $10. This book could be a "course" that get sold for $500 and up!

A great book for anyone who is considering a crowdfunding campaign or working on your 4th! This book is for the entrepreneur, dreamers, and really anyone in marketing , PR, or an advertiser who needs to sharpen there saw and ad some new tools to the tool box. There’s something for everyone!

Easy to read and understand. Well organized and comprehensive. Full of actionable systematic advise. A must read.

I'm an avid reader of business books. If you're looking to run a successful Kickstarter campaign, just get this book. I've spent countless hours reading blog posts, speaking to agency owners, and studying Kickstarter campaigns. This book literally covers EVERYTHING (and more). It's a complete roadmap from start to finish for your launch. Highly recommend.

This is a good road map for entrepreneurs wanting to build a web based business. I am an older entrepreneur and this was a great read it takes about 2 hours and is worth every minute.

No better place than Mark and his book if you’re looking to use to crowd funding to SUCCESSFULLY get your business and or products off the ground!

Doing my second crowdfunding campaign. The first one raise $70,000 and I learned a lot. This book is broadening my crowdfunding skills. Great roadmap for success.

This book had everything I needed to know and more about crowdfunding. It’s also written in an easy to digest and engaging way which made it great for someone like me who didn’t know much about crowdfunding before hand. Highly recommend!

So helpful! This book is the definitive go-to resource for crowdfunding. The level of insight it offered around planning and launching a product helped me tremendously. It also helped me think differently about my market, customers, product positioning and marketing.

It's difficult to run a successful crowdfunding campaign and Mark lays out a detailed actionable system that has worked for him and his partners time and time again.

Mark does an excellent job laying out all the steps for a successful product launch. This book provides the roadmap, and I can't wait to put it into practice.

Amazeballs!

Practical info written by crowdfunding experts!

great info and solid book about crowd funding. A must have for any crowd funding entrepreneur.

I had no idea how much goes into creating a successful Kickstarter or Indiegogo campaign until I got this book. Highly recommended, 10/10.

I found this book to be an incredible guide to the world of crowdfunding. It gave me the confidence to try crowdfunding myself someday!

This is a great book for people interested in learning about crowdfunding.

This is a great resource. Would highly recommend to entrepreneurs.

Love it so much. so much useful information

There are plenty of technical explanations for using platforms like Kickstarter and Indiegogo, but this book is much more than that. Rather, Mark starts with a great list of "why to"s that go well beyond simply fundraising to show how these crowd funding platforms can turn an entrepreneur's vision into a well rounded successful business in ways that even most Kickstarter users probably don't realize. Mark shows that the beauty of crowdfunding is really more about the validation and information you're getting back from prospective customers -- and like all businesses, a lot of that information does come in the form of their willingness to purchase. From there he takes the reader through his system of "Test, launch, scale" that has revolutionized product launches over the past 5 years. What I was most impressed by are the lessons in this book that extend beyond crowdfunding and really speak to the necessary beginners mindset that every modern entrepreneur must adopt to be successful. It's not just about selling to customers, but it's learning as quickly as possible how to position your product to attract maximum consumer interest. Unlike a lot of business books that rely on repetition of fairly common-sense ideas, Mark provides numerous examples of successful (and unsuccessful) product launches and shows what worked and what didn't, and walks the reader through a step-by-step lifecycle of a successful product launch. So, buckle-up (unless you're about invent a better seat belt), because it's a fast and fun ride!

Great book for anyone who is looking at financing an idea, a product, a brand, a business via crowdfunding. The wealth of experience that Mark Pecota and his team have amassed since 2015 is amazing. This book will guide you with concrete, actionable, and effective techniques. This is effectively THE playbook for crowdfunding. The idea of leveraging an amazing large community to acquire customers, get feedback on how to improve the product and raise capital is powerful and now your customers / investors become your best advocates and help create a great deal of energy and the right buzz for your business.

This is like Ogilvy's "On Advertising" for crowdfunding, a recipe book for success backed with hard data on what works and what doesn't. I've done 4 Kickstarters, 2 successful, 2 not. The successful ones were small. Now I'm trying execute two that will hopefully exceed $200,000. Mark's book makes a ton of sense, confirms and corrects some things I already knew and teaches me much that I never knew. Anyone considering a crowdfunding project should buy this before they start.

This timely book, written by someone who has been IN THE BUSINESS of crowdfunding for many years, is exactly what people need to read to grasp the playing field of Kickstarter, Indiegogo and beyond. The possibilities are endless with crowdfunding for sure, but the idea of, "if you build it, they will come" is a myth for certain. If you want to understand how to "build it" and be certain that "they come", this piece by Mark Pecota should be step #1 before you begin gathering your tools and taking action. Read, contemplate, research then go make dreams into reality!

I've always been interested in learning to crowdfund and have researched it a lot. This book has it all.

Mark Pecota and his team have mastered the crowdfunding process and this book is an unbelievable resource to master the process for yourself.

So many helpful step by step advice :) read it in a day - I highly reccomend ,, great job

Great book for anyone interested in learning all the new tricks of the trade on marketing and launching products.

Easily digestible content for a subject that can be very overwhelming!

I am simply amazed at the content and the structure of this book. Mark goes above and beyond to explain the smallest details he learned from launching all those crowdfunding campaigns. Since he has an agency that helps people do just that, you'd expect him to hold some information so you recruit his agency once you make sure this is the right guy for the job (as most authority hacks do) but NO! HE GIVES EVERYTHING! If you're launching a crowdfunding campaign, this is your one stop book to acquire about a year of information (if you were to make your own research) I bought this book a couple of months ago but couldn't review it because my amazon purchases were low. As soon as I got them up, I remembered to write the review and came back to it. This is how greatful I felt for this book. Thank you Mark. If my project wasn't bootstrapped I would've collaborated with your agency. But I'm sure we'll work together in the future.

More than a book its a step by step guide on both Kickstarter and IndieGo

I absolutely loved Crowdfunded. Despite having looked into crowdfunding somewhat for a new project, it still delivered insight after insight and gave me a fresh perspective on a lot of aspects. The case studies throughout the book are very helpful and it's clear to see Mark and his team have a lot of experience in this area. An absolute must-read if you are considering crowdfunding.

A great easy read with some really useful tips and lots of useful information on Kickstarter, Indiegogo, and crowdfunding in general.

The only thing I would add. Make SURE you plan to get you Kickstarter approval at LEAST a month before launch. DO NOT WAIT. I write from personal experience. If KS declines, the turn-around is 3 days (or more). Especially if you have a lot of product graphics and potentially animations etc. I quote: "Simulations of functionality, photorealistic renderings, and composited retouched photos are prohibited, even if your current prototype looks very similar to them. No exceptions." Painful if you are on the critical path and your project has no flexibility to react to creative challenges. You've been warned...

This book exceeded my expectations in every way. Mark clearly breakdowns the steps and the reason behind each step in launching a crowdfunding campaign. It is a must-read for anybody thinking of launching a crowdfunding campaign…I would even go further and recommend it to anybody starting a business. Thank you for writing this book! MH

I really liked that this book provided a great step by step tutorial on how to Crowdfund, can't wait to try it out with out product. I wish it came as a hardcover though because the cover and edges got creased. Will update if I run into issues in the future when actually crowdfunding.

Anybody planning or thinking about crowdfunding, must read this book. Very well written by the author. No jargons or hi-funda stuff. Easy to understand & very very practical.

It won't fix a bad product, but if you have a good product you can take this book to the bank. I've done many successful Kickstarter campaigns and I still learned lots. The author does a good job of being objective, and the concepts taught apply to any crowdfunding platform.

The best book about Crowdfuning I have read so far - everything is there! You can feel LaunchBoom experience and system in every line and page. You sure can build your first (and last) campaign based on this book! Highly recommended!

Enjoyable read and great clearly laid out insight into crowdfunding. Really tangible, practical tactics and strategies which I look forward to implementing. Great for ANY marketer or entrepreneur