Leadership expert and coach Chris Winton shares the exact strategies that empowered him to navigate the corporate ladder and gain a seat at the leadership table of one of the most well-known and respected organizations in the world.
Now he shares his explosive C-4 Leadership Approach to empower you to ignite your career--and finally enjoy breakthrough success! The captivating stories and proven framework teach you how to:
- Hone your leadership craft by finding and using the right inputs,
- Make sense of information to succeed easier and faster,
- Develop communication strategies that create raving fans, and
- Help the people you lead reach their full potential.
Reviews (23)
A terrific read for a new leader!!!
A good friend of mine recommended C-4 Leadership and I must say it’s a great read! As a millennial, I’ve just accepted my first role into management in a corporate environment. So, I’m really absorbing lots of information from a plethora of sources to help me navigate through this new experience. After reading C-4 Leadership, I find the stories, experiences, and perspective shared to be identifiable, relatable, and powerful. There’s so much I could reference in this book and say I’ve have seen that or experienced something similar and that’s what makes this great for me. Reading this book has provided food for thought with things like; breaking through the glass ceiling, knowing where I’m going, and thinking like shareholder. C-4 Leadership helps me recognize things that are found in a great leader which I can start to incorporate in my own development.
How the journey should be told..
My digital, softcover and hardcover collection is filled with some of the most inspiring individuals. Chris does a fantastic job with C4 in demanding its place. I don't posses a very long attention span and therefore takes me quite a while to read a full book. Not with this book. I started by thinking I would just read a page or two to get the flow and later decide when would be the best time to read. The couple pages turned into 10 and later more than 50 page. I'm not done with the book but strongly believe it deserves a pause to give credit where it's due. I think it had much to do with just the laid back but riveting tone. It reflected much of the Chris Winton you see speaking or in interviews on Youtube, online or in-person (if you've had the opportunity). It's really mimics what i would feel like if I ever sat down with Chris to discuss life and intimate details of his journey. I felt I could relate to his journey and the introspection that no one tells you about when you're a trailblazer. Thank you for sharing the lessons in this book Chris. C4 is my book of the month and I'm asking my family, associates, colleagues and mentees to take the time to read it if they can also stand in their own truth. Do it!
Explosive
Chris provides insightful nuggets of personal, cultural and corporate experiences that is relatable to readers at all levels. Many students leaving high school/college have aspirations of being successful because that’s what they see and hear but have have little to no guidance on what it takes to actually become successful when it’s completely up to them. Without proper guidance, mentors and impactful insight into what it takes to actually become successful, one can become lost and/or lose focus. This book helps you lay out the the steps toward the path of success.
The Know How tool to Aligning Leadership, Passion and Purpose
“The journey does not start til you set the destination.” A nugget from the book that sparked a flame of change in my mindset in my personal and professional life goals. C-4 Leadership book should be on everyone bookshelf in their home and workplace and not just about being a better or great leader but being the best version of yourself for your life joy and also for the joy of others. Reading, applying and executing the C-4 Leadership model is life changing. Are you ready to align your life and career to purpose and passion? Are you ready to be empowered to ignite your career and enjoy breakthrough success? Are you ready to get off the excuse train and travel with a plan of action toward your destination of joy, peace, fulfillment, purpose and passion that includes tickets to benefit your family, friends and community to travel together? Then purchase C-4 Leadership right now. Your tomorrow will never be the same. So get ready to hone your leadership craft, navigate information to make sense and help steer your course, develop communication strategies that move you from talking to people to galvanizing people and the biggest and greatest move is reaching down to pull someone else as you go up in assisting them to reach their full potential. I could not put it down til I read the entire book with notes. Excellent writing, engaging story telling, thought provoking questions, and beautifully crafted nuggets of wisdom. Now I am ready Coach put me in the game. We will win!
For those who want to be a dynamic leader!!! Must Read!!
One of my goals for 2020 was to read more. However, I could not find a book that could ignite that fire to start my path to reading this year. I receive a special treat with the release of C4-Leadership. Chris takes you on a ride with candid stories of success and failures, do’s and dont’s.. There where moments when reading, I would pause and reflect on my personal growth and where I wanted to be and how I am getting there. It opened my eyes to ideas and possibilities I never thought was attainable. C-4 change my thought process, my perspective. That appetite for being a leader, helping my community, and being my authentic self as I do it. C-4 changed my mindset. Let it change yours. It’s truly a game changer with “coaching” to personal growth! Be ready for the ride!
Thank You!! Definitely a Masterpiece!
My mentor and friend, Carlton Anderson, recommended your book to me. I purchased it, and read it within a few days (an accomplishment for me, someone who watches more videos than reading books). The realness of the book, captured my attention from the start. I saw so many parallels of my life within the experiences and lessons that you shared. Thank YOU for the transparency and clarity demonstrated in the book. One thing that really resonated with me is the focus on "Purpose Fulfillment versus Perceived Success". Elightening! I look forward to consuming, connecting, communicating and coaching my way forward. That said, I'm excited about connecting with you, and continuing to absorb from your vast array of knowledge. - Tommy L. Gathen FedEx Services - Business Applications Advisor/ Project Manager
Powerful Book! Think differently!
I really enjoyed and gained great insight from this book! It was an easy read yet funny, powerful and informative. I related so much to his story from working in the grocery store to the challenges he faced climbing the corporate ladder . I liked the meaning behind C-4 to help people move ahead, focusing on continuous learning and changing the way you think to be more like a shareholder, storyteller and others. Sometimes your own kids listen more to other people for advice and guidance even though, as a parent, you could tell them the same thing or something similar. My daughter is about to enter the workforce...I put this book in her hand!!
Highly recommend!
Excellent read for experienced and emerging leaders. Winton’s book provides applicable principles using compelling stories from the front lines of leadership in order to teach the reader his methodology. I enjoyed that the stories came from various levels of experience, showing that leadership begins with the decision to selflessly serve and that strong foundational principles can set the stage for success. Highly recommend for current leaders, rising professionals, and anyone hoping to shatter their own professional glass ceilings and boost the effectiveness of their influence.
A Must Read!
If you want transparency, then this is the book for you. I’ve known of Chris for a very short time and I can say I am really thankful that we have crossed paths. I’ve been fumbling with next steps in my career and this book has definitely provided insight and guidance for next steps! Great read!
Great insights!
Great read! This book has insights on leadership, career development and much more. I loved the book so much I brought a copy for each of my daughters. I know the nuggets they’ll pick up from Chris’s story will benefit them as they pursue their goals and aspiration.
A terrific read for a new leader!!!
A good friend of mine recommended C-4 Leadership and I must say it’s a great read! As a millennial, I’ve just accepted my first role into management in a corporate environment. So, I’m really absorbing lots of information from a plethora of sources to help me navigate through this new experience. After reading C-4 Leadership, I find the stories, experiences, and perspective shared to be identifiable, relatable, and powerful. There’s so much I could reference in this book and say I’ve have seen that or experienced something similar and that’s what makes this great for me. Reading this book has provided food for thought with things like; breaking through the glass ceiling, knowing where I’m going, and thinking like shareholder. C-4 Leadership helps me recognize things that are found in a great leader which I can start to incorporate in my own development.
How the journey should be told..
My digital, softcover and hardcover collection is filled with some of the most inspiring individuals. Chris does a fantastic job with C4 in demanding its place. I don't posses a very long attention span and therefore takes me quite a while to read a full book. Not with this book. I started by thinking I would just read a page or two to get the flow and later decide when would be the best time to read. The couple pages turned into 10 and later more than 50 page. I'm not done with the book but strongly believe it deserves a pause to give credit where it's due. I think it had much to do with just the laid back but riveting tone. It reflected much of the Chris Winton you see speaking or in interviews on Youtube, online or in-person (if you've had the opportunity). It's really mimics what i would feel like if I ever sat down with Chris to discuss life and intimate details of his journey. I felt I could relate to his journey and the introspection that no one tells you about when you're a trailblazer. Thank you for sharing the lessons in this book Chris. C4 is my book of the month and I'm asking my family, associates, colleagues and mentees to take the time to read it if they can also stand in their own truth. Do it!
Explosive
Chris provides insightful nuggets of personal, cultural and corporate experiences that is relatable to readers at all levels. Many students leaving high school/college have aspirations of being successful because that’s what they see and hear but have have little to no guidance on what it takes to actually become successful when it’s completely up to them. Without proper guidance, mentors and impactful insight into what it takes to actually become successful, one can become lost and/or lose focus. This book helps you lay out the the steps toward the path of success.
The Know How tool to Aligning Leadership, Passion and Purpose
“The journey does not start til you set the destination.” A nugget from the book that sparked a flame of change in my mindset in my personal and professional life goals. C-4 Leadership book should be on everyone bookshelf in their home and workplace and not just about being a better or great leader but being the best version of yourself for your life joy and also for the joy of others. Reading, applying and executing the C-4 Leadership model is life changing. Are you ready to align your life and career to purpose and passion? Are you ready to be empowered to ignite your career and enjoy breakthrough success? Are you ready to get off the excuse train and travel with a plan of action toward your destination of joy, peace, fulfillment, purpose and passion that includes tickets to benefit your family, friends and community to travel together? Then purchase C-4 Leadership right now. Your tomorrow will never be the same. So get ready to hone your leadership craft, navigate information to make sense and help steer your course, develop communication strategies that move you from talking to people to galvanizing people and the biggest and greatest move is reaching down to pull someone else as you go up in assisting them to reach their full potential. I could not put it down til I read the entire book with notes. Excellent writing, engaging story telling, thought provoking questions, and beautifully crafted nuggets of wisdom. Now I am ready Coach put me in the game. We will win!
For those who want to be a dynamic leader!!! Must Read!!
One of my goals for 2020 was to read more. However, I could not find a book that could ignite that fire to start my path to reading this year. I receive a special treat with the release of C4-Leadership. Chris takes you on a ride with candid stories of success and failures, do’s and dont’s.. There where moments when reading, I would pause and reflect on my personal growth and where I wanted to be and how I am getting there. It opened my eyes to ideas and possibilities I never thought was attainable. C-4 change my thought process, my perspective. That appetite for being a leader, helping my community, and being my authentic self as I do it. C-4 changed my mindset. Let it change yours. It’s truly a game changer with “coaching” to personal growth! Be ready for the ride!
Thank You!! Definitely a Masterpiece!
My mentor and friend, Carlton Anderson, recommended your book to me. I purchased it, and read it within a few days (an accomplishment for me, someone who watches more videos than reading books). The realness of the book, captured my attention from the start. I saw so many parallels of my life within the experiences and lessons that you shared. Thank YOU for the transparency and clarity demonstrated in the book. One thing that really resonated with me is the focus on "Purpose Fulfillment versus Perceived Success". Elightening! I look forward to consuming, connecting, communicating and coaching my way forward. That said, I'm excited about connecting with you, and continuing to absorb from your vast array of knowledge. - Tommy L. Gathen FedEx Services - Business Applications Advisor/ Project Manager
Powerful Book! Think differently!
I really enjoyed and gained great insight from this book! It was an easy read yet funny, powerful and informative. I related so much to his story from working in the grocery store to the challenges he faced climbing the corporate ladder . I liked the meaning behind C-4 to help people move ahead, focusing on continuous learning and changing the way you think to be more like a shareholder, storyteller and others. Sometimes your own kids listen more to other people for advice and guidance even though, as a parent, you could tell them the same thing or something similar. My daughter is about to enter the workforce...I put this book in her hand!!
Highly recommend!
Excellent read for experienced and emerging leaders. Winton’s book provides applicable principles using compelling stories from the front lines of leadership in order to teach the reader his methodology. I enjoyed that the stories came from various levels of experience, showing that leadership begins with the decision to selflessly serve and that strong foundational principles can set the stage for success. Highly recommend for current leaders, rising professionals, and anyone hoping to shatter their own professional glass ceilings and boost the effectiveness of their influence.
A Must Read!
If you want transparency, then this is the book for you. I’ve known of Chris for a very short time and I can say I am really thankful that we have crossed paths. I’ve been fumbling with next steps in my career and this book has definitely provided insight and guidance for next steps! Great read!
Great insights!
Great read! This book has insights on leadership, career development and much more. I loved the book so much I brought a copy for each of my daughters. I know the nuggets they’ll pick up from Chris’s story will benefit them as they pursue their goals and aspiration.
Great leadership nuggets!
Great read. It offered very solid handles for a leader to hold on to as they navigate their career journey. I highly recommend.
A must- have desk reference
Insightful, thought provoking, activity book. I have written in this, tabbed pages, and will continue referring back to it.
Great book
This book definitely breaks down the misinterpretations and barriers on to make it and succeed in the corporate world. And it also shows that humbleness can also be a key to success!!